Presently, the App Store has more than 4.3 million applications, while the Google Play Store has more than 2.9 million. These figures are mind-boggling, and they’re growing by the day. Therefore, if you’re hoping for a miraculous migration of app consumers to your application, look again.
There is a lot of competitiveness. This is why, before launching your app, make sure you have a mobile user acquisition strategy in hand and approach it like any other market launch.
So, how to get users for the newly launched app? Don’t worry if you’ve not accomplished that yet. We’ve spent enough time in the app marketing business to know what’s best and what won’t work when it comes to Mobile Advertising. The most effective strategies to boost traffic for mobile apps are as follows:
Emphasize App Store Optimization (ASO)
App store optimization aims to let the user find, click, and download your app through the app store. It seeks to optimize keywords and conversion rates.
The number of installations, the app’s ranking or customer reviews, as well as the number of comments are all essential criteria that impact the app’s rank in the search outcomes.
- Concentrate on the most critical components of the page. Incorporating top keywords within the title tag, using a variety of eye-catching images, designing a distinctive app symbol, and creating an exciting app description may all help you with the in-app promotion.
- Localize google play store webpages, especially search terms, for each target audience. North American customers contribute just 31 percent of application revenue, yet customized search terms and introduction pages can lead to 767 percent more installations.
- Optimize your site for both searchability and conversions. You may find out what functions best to encourage users to install and run your application by A/B testing page components.
Use your website for advertising the application.
Your objective is to pique consumers’ enthusiasm in your application sufficiently for them to install it. This may be accomplished through your webpage. If you’re a company site, create a specific web page for your application and a non-obtrusive ad in the bottom or sidebar which links to it. Get quality links for your websites, use effective link building techniques.
The home page highlights the app’s benefits and provides a quick tutorial on how to use it. This will help you market your mobile app.
Make use of social media.
Today, social media accounts for 30 percent of all online activity for web users. Because many of them use smartphone devices to browse social networks, it will be simpler for them all to install the app which appeals to them in their daily timeline. Your choice of social media channels should be based on your target market to Boost Your Social Media Presence.
Facebook, Snapchat, Instagram, Twitter, Linked In, Pinterest, and Tumblr are by far the most common applications, with various types of customers on each.
For instance, if your software is aimed at the younger generation, take into account utilizing Snapchat and Instagram, which are common among young people; if you have a B2B app, encourage it on Twitter and LinkedIn, where all the other companies could be discovered.
Nevertheless, the basic principle of app marketing is the same across all portals: generate online content, create likes & subscriptions, and pass the message regarding your application. Utilize both free and premium options when considering social advertising.
Email marketing should not be overlooked.
Whenever it concerns gaining increased app installations, many application developers overlook the effectiveness of email marketing. Deep-linked emails provide a smooth customer acquisition path and give your business the right first impression.
However, as a medium for reaching out to your target customers on a one-on-one basis, it is when you might obtain a large number of people in your database.
Generate ads for both in-app and online.
Try introducing web and in-app advertisements to target consumers who aren’t engaged on social networks.
Approximately one-third of users (33%) find apps by using other applications. As a result, in-app marketing is more successful than search engine advertisements.
You may save costs by negotiating with other application developers and doing free cross-advertising to boost one another’s applications.
Google AdWords is a tool that may be used to generate search engine advertising. The most important thing is to choose keywords carefully. Use filters to select people who use smartphones and identify the relevant keywords to appear in the right intended audience’s search.
Google AdWords may also be used to produce relevant adverts. AdWords displays ads with brief content to visitors who visit specific websites. These websites are different depending on the sort of application you have. For example, if you have a mobile application, you could wish to place advertising on various travel blogs.
Increase the number of reviews and ratings
Before installing an application, the majority of users check its ratings and reviews. Comments provide newbies an idea of what to anticipate from such an application. For improving app user acquisition, it’s critical to get as many reviews and feedback as feasible for your application.
It is also crucial to provide a suggestion box so customers may express their thoughts about your application before leaving reviews. The feedback should be favorable, and the scores ought to be high. You can improve your application’s reviews and ratings by performing a few things.
Here are a few examples:
- Reward good feedback.
- Ask for evaluations ahead of time to encourage feedback.
- Demonstrate the value of user feedback and ratings.
- To obtain feedback on your app, submit it to review sites.
- Use push notifications to solicit input.
The mobile app optimization approach you pick will have a significant impact on the profitability of your application. As a result, you must perfect your marketing. You may experiment with numerous techniques and be inventive.
The user acquisition stats ought to be sufficient to inform you which method is most effective for your application. Please make use of it! It’s also critical to think about your consumers’ thoughts. Also, keep an eye on what your rivals are up to in their strategies. So, you can be ready to devise the most successful user acquisition plan in this manner and get users for the newly launched app.