In today’s content-driven world, being a blogger is both easy and difficult. It is easy when you know the relevant content that your audience is searching for. Again, you are not the only blogger out there. So, it can be challenging to beat the race and set yourself apart from similar bloggers. Now the question arises – How to make sure that your blog serves the right content and reaches the right people? Thanks to the disruptive wave of technology, you now have access to tools that you can use to up your game. From paraphrasing tools to keyword searchers to monitoring tools – all you need is to search for the right tool.
Relevant content has the power to influence a reader to take the action that you want them, like buy a product, avail of a service, etc. If you are a novice blogger who is new in this rat race, I have the mantra to make your blog a success.In what follows, I have enlisted six essential tools that every blogger must use for more traffic, getting the audience right and more. Read on!
- SEMRush to identify keywords
As a blogger, your job is to craft content that your audience wants to read. So, how do you understand what they are looking for on the internet? You can use SEMRush to analyzethe top keywords in your niche. You can use the free version of the tool to get a list of the top keywords in use.
You will get to know the keywords that your contenders are using to drive in traffic. You will also get to know the average Google searches for each of the top keywords, and the rank of similar posts that are getting more engagement.When you know whichkeywords are driving more traffic to your competitor’s website, you will be able to write focused content based on similar keywords.
- CoSchedule to create an editorial calendar
Unless you organize your thoughts and ideas in your blog, your content will not be able to fetch the desired engagement. For this, you need a plan. CoSchedule is one of the best editorial calendars that can help you create a plan for the content you want to deliver.With this tool in your kitty, planning your content for weeks ahead will be easy.
You can use the tool to create a calendar using drag and drop features to rearrange the planned publish dates for different blogs. If you work in a team, you can use the tool to assign tasks to your team.You can also use the tool to connect your blogging website with your social profiles. This way, you will not have to worry about forgetting to schedule posts on Twitter, Facebook, Instagram, etc.
- Canva for creating the visual effect
According to HubSpot, a post with visual reliefs can bring in more engagement. This is why every blog you publish must have good quality images or GIFs that can capture attention. Now, when it comes to adding pictures in your content, several factors come at play. The quality should be good, and the image should be relevant.
It should also be something that is aesthetic enough not to distract the readers while increasing the intrigue. For the job, you can rely on Canva and its array of some awesome templates.The tool lets youcustomize images, change the color pallets, add text, and a lot more.
- Google Webmaster Tools to optimize existing content
Ultimately, Google has the full power to rank your post or to tank it. Therefore, to ensure success for your blogging efforts, you need to appease Google at all costs. So, how do you check whether you are messing it up or ticking all the right boxes for a higher Google search rank? To shoo away all your worries, Google offers free access to its host of monitoring tools called Google Webmaster Tools! You can let these tools crawlthrough your site to locate issues that you need to fix. The tools will show you keywords and phrases people use to search your content.
You will also learn how many times your blog has shown up for a particular search phrase. If this figure does not add up to your content’s click-through rate (CTR), you will know that you are going wrong somewhere. Accordingly, you can write better content or add more images to get enough clicks to avoid a push-down in the ranks.
- Ontraport for seamless email marketing
Most readers do not search for your content and read it. Most click-throughs are via emails, where readers come across our post. This is why you must have an email marketing strategy in place to bring in more clicks. Now, building email subscribers manually can be a cumbersome task, not to mention time-consuming. This is where Ontraport, the automated marketing tool, comes in to save you.
You can ask people to sign up for newsletters on each of your blogs. Now, if a reader clicks on the link, he or she will be added to the email list on Ontraport. This way, the subscribers will receive notifications of your latest posts. You can also send automated emails that inform them of other similar posts like the ones they have shown an interest in.
- Keywordtool.io to find related terms
In today’s date, you cannot just focuson one keyword and write your content around it. With time, search engines have evolved and gotten a lot smarter. They crawl through your content, looking for related terms. So, how do you escape this hurdle and ensure better reach for your blog? Let me tell you about the magic want that Keywordtool.io is in this case.
Other than its efficiency, the tool is free to use. You can use the tool to explore related termsto the keywords of your blogs. Since the results are based on the findings of Google Suggest, you can be sure of its efficacy. You can use these related ideas and terms in your blog posts to achieve a more holistic feel.
In this world of online consumption of content, the competition out there is stiff. Unless you offer something unique, something different from your contenders, you will lose your rank and followers within a few days. If you want your blogs to be hugely successful in driving relevant traffic, you need to be super productive. Use these fantastic tools to up your blogging game and taste soaring success like never before. All the best!