Tools are the equipment that we apply for the simplification of the process. Not only by engineers or mechanics, nowadays, but each and every part of business also requires specific tools. Here in Digital marketing as well, we require certain tools to simplify our works and to gain maximum results.
Nowadays, various digital marketing tools are growing in the market that can change your business’s structure within a week or so.
If you lack knowledge regarding the tools, then after reading this complete article, you will have enough of the digital marketing tools to use in 2020 for the maximum result of your business.
Here are 7 digital marketing tools you need to use in 2020 for your business.
Google Analytics is an analytics tool provided by Google itself which is free of cost and can be easily accessed through an email-address. If you have got a website then, you must also have this amazing tool that provides you every analytical data such as daily traffic (organic traffic, social traffic, referral traffic, etc.) demographics, behavior, wise country traffic, etc., and many more.
You can check the daily progress of your website, whether your website is making some progress or regress. You can track every possible data you need through this tool so the first thing you need to add up is Google analytics.
Ahrefs is a most powerful and trusted keyword researching, website auditing, site explorer and backlink checker tool which you can only access with a big amount of payment. The data provided by Ahrefs tool is 100 percent believable which is why people mainly depend upon this amazing tool.
One of the good features of Ahrefs which I like is to analyze the keywords of our competitor. You can view which of the keyword are they ranking and from which website they are generating powerful backlinks. Like this, many other techniques can be applied through Ahrefs.
If you wish to have perfect data and perfect results then no matter the cost, I recommend you to get an account of Ahrefs.
Yoast SEO the neediest and useful plugin which we add on WordPress to optimize the on-page SEO of our article. You can optimize your article the way Google wants which helps in indexing your article sooner.
You can get this Yoast plugin without any charge, but if you wish to have premium features, then only Yoast charges you. It actually guides you for the improvement in your writings such as the use of focus keywords, including internal as well as external links, meta descriptions, image alt tags, etc., and so on.
So, if your website’s backend is created on WordPress, then don’t forget to add this incredible tool. It will increase the potential of your article providing extra charm.
Google Search Console
This particular tool helps you in the proper management of your website whether it is mobile-friendly or not, issues found on a website like page errors, and many more which you need to be aware of. You can also use this tool for indexing your web pages to make the page visible on the Google Search Engine Result Page.
If you are familiar with the word Google Webmaster, then it is the older version of Google Search Console. Through this tool, you can detect the change in CTR rates, total impression and clicks on your website pages.
Hootsuite is a digital marketing tool that helps in optimizing your social media management, where you can schedule the posts in advance that will save your time and helps in efficient social media marketing.
This is also a paid tool that requires $29 per month with a full package plan. With this tool, you can track and calculate ROI, conversions and public conversations, etc.
Google Suite (Docs, Sheets, Slides, and Forms)
Google provides this amazing feature where you can save your files and reports safely and also can share will your colleagues. It works the same as Microsoft Office, where you can create your work-related reports with ease which can be easily accessed by multiple users at the same time through Google.
It makes your work easier and faster because you don’t have to keep sending your work mail every time after you complete it. You can just upload your task which can be seen by all of the members that you have shared that contents. Also, if one person updates the data then, it will be updated on everyone’s device.
Google AdWords also known as Pay-Per-Click is an online advertising service provided by Google, where your ads will be shown on the search engine result page. This method of advertising an alternative way of ranking your keywords on Google.
It is also called as Pay-Per-Click marketing, where you have to pay a certain amount of money to Google for each click on your ads. For every $1 you spent on Google Ads, you get an average revenue of $2. It has the largest audience and has the widest reach of advertising.
Hence, always use a tool to gain maximum results with less effort. Reading the above content definitely might have enhanced your thought regarding the variety and uses of digital marketing tools.
So, which of the tools are you familiar with or used before?