This is the 2nd decade of the 21 century, any and every business needs a strong and noteworthy digital presence. Back in the day law firms would be referred to other people and companies via word-of-mouth. People would make formal phone calls to an attorney’s office and request for meetings. But now, using the services of a law firm web design agencyensures you can maintain, improve and spread your footprint with the help of your website. The presence of a website can inform a prospective client of your background, case history, success rate, accomplishments and also readily file a request to hire an attorney.
There are dozens of reasons that advocate each law firm having their own personalized website
1. One step ahead of your competitors
Despite of the knowing the impact that the internet can bring on businesses, attorneys are yet stuck in the offline world by surviving via their long-term clients.Taking up an expert lawyer website development project shall eradicate the offline attorneys from your list of competitors. Law firms should use their websites as modern museums to showcase their projects and accomplishments.
2. Digital Marketing
The best way to step foot into the digital marketing world is by acquiring a website. This implants a footprint of your law firm on the world wide web, extending towards a global audience, irrespective of age, location and classes. One can inculcate a number of marketing strategies and techniques on their website that automatically drives more traffic and leads to higher lead generation.
3. 24×7 availability for clients
Nothing is better for a client than on-point communication and availability with their lawyers. The presence of a website allows clients to send in inquiries and updates regarding cases whenever the thought hits them. Even if you are searching for an attorney, simply head to the contact form page and leave a description of the case you are searching an attorney for.
4. Informs clients of law firm’s accolades
Dedicate one section of your website just for your awards, high-end clients, successful cases, monetary rewards reaped for the client, etc. This page helps build credibility and trust in the eyes of a prospective client.
5. Sheds light on your credibility
A website provides not only the benefits mentioned in point 4 but also gives law firms the chance to display visual content that describes their level of expertise. Videos of reviews by satisfied clients and images with global clients will leave a ‘WOW’ impression on any potential client’s face.
6. Online Branding
Rather than branding your law firm via posters, newspaper articles, and cold-calls, a website lets you focus on modern-day branding techniques such as clickbait, CTA, online collaborations, and backlinks. Using a law firm web design agency to include these branding methods indulges a far higher number of clients than one would in the offline world.
7. Greater probability of acquiring clients
Including a contact form lets users leave their information with details of the case they are searching an attorney for. Usually, after a law firm’s proposition is clearly displayed and the message is indicated without any hindrances, a CTA pops-up, prompting the user the drop in an inquiry. Anyone who fills in this prompt section leaves data on your website which becomes a potential lead for you in the near future.
8. Educate your audience with statistics
Websites are an exceptional platform to display graphical representations of valuable statistics that simplify the research aspect for a client. Putting out basic statistics such as cases fought, success rate, percentage of settlements resulting in 9-figure returns, in-favor jury verdicts, etc. can easily convince a client of a law firm’s level of expertise and past positive experiences.
9. Reduces the need of administrative manpower
Rather than having an employee at the front desk to answer level one questions about the law firm such as their working pipeline, a background of attorneys, availability to study and fight a case, fees, etc, the website can have answers to all these questions. Each law firm’s website should have a Frequently Asked Questions page. This reduces time-wasted in answering the same questions everyday by different clients.
10. Improved productivity
The management of a law firm’s website directly erases spending time on factors such as lead generation, informing clients of your firm’s background, updating them with relevant cases, etc. All this information can be mentioned on the website itself and saved up time can be used to fight more cases, do more research, expand clientele and adopt effective case-solving strategies.
We are now in the digital world, be it any domain in the corporate world, to achieve success it is almost mandatory to have an impeccable digital presence. Once you have invested in setting up a website, you will realize the hundreds of tools that can be used to triple your ROI.