In this article, we’ll talk about how to optimize your Facebook business page, add a call-to-action button, and set up a cover photo. We’ll also discuss choosing a name and category for your Page. Then, we’ll cover how to use Facebook Ads to promote your Page. These strategies will help you get more exposure and traffic on Facebook. Here’s how:
Optimizing your Facebook business page
Facebook users are more active than ever, spending about 40 minutes daily on the platform. As a result, this increased time spent on Facebook means more interactions with your business. Hence, optimizing your Facebook business page is imperative to benefit from it. In this article, we’ll discuss how to maximize the potential of this social media platform. To start with, it’s important to know how to make your Page look more professional.
You might not realize but your Facebook cover photo is now much larger. Before, the cover photo was 851px by 315px. So, it would be best if you resized it. Then, use appropriate CTAs to promote your Page. Another way to increase your Page’s visibility is to add a review tab. Finally, ensure your Facebook page contains SEO keywords, like “customer service.”
Creating a call-to-action (CTA) button
There are many advantages to using a call-to-action (CTO) button on your Facebook business page. The CTA button allows visitors to take the desired action, such as making a purchase, signing up for a newsletter, or even downloading a whitepaper. Facebook makes this process extremely easy and can help you increase your conversion rates.
Using friendly language is important when incorporating a CTA button on a business page on Facebook. Ensure you include a way for visitors to opt out easily if they don’t want to receive marketing emails. The best way to design your call-to-action button is to be as simple as possible. For example, an agency like EPIC uses the homepage to showcase its work, and it uses an animated video to rotate on a carousel. The call-to-action button on the homepage is prominently displayed against this background video.
Facebook is a great tool for business owners, and its new call-to-action button makes it easy for them to convert visitors into paying customers. The new call-to-action buttons on Facebook have made driving more traffic to your business’s page easier. You can even select from a list of pre-designed call-to-action buttons and place them on your Page.
Setting up your profile picture
One of the first steps in setting up your Facebook profile is to choose a profile picture. This image will appear on your page’s homepage and in your followers’ stream. Choose an attractive appearance with a resolution of at least 180 pixels by 180 pixels. It should be a high-quality JPG, GIF, or PNG file. Facebook will automatically crop your profile picture to fit the space.
When creating a business page on Facebook, make sure you have a suitable profile picture for your business. Your cover photo will be the most prominent image on the Page, so it should be relevant to your company and brand. You can keep on changing between desktop and mobile view and change the position of your image. Facebook doesn’t allow to access their desktop version on Android Smartphone, mainly to provide a better experience on your mobile. But you can still access Facebook desktop site on your phone by some easy methods. You can also upload several photos to your Page. Make sure the photo is high-quality and well-suited to your business.
Adding a cover photo
Adding a cover photo to your business page is important, but the layout is still a work in progress for many small businesses. Once you have mastered the visual potential, your cover photo will look good. However, it is imperative to adhere to Facebook’s terms and conditions. As a business owner, you should also be careful to follow their terms of service to prevent your cover photo from being removed.
Consider using user-generated content (UGC) on your cover photo. This is an amazing way in order to create brand awareness and enhance customer loyalty. A good example is a book store with free-range chickens roaming the store. By using close-up photos of the chickens, visitors can see the quirky personality of the store, while the cover photo shows off its great selection. You could also show off your storefront, which will increase foot traffic. You can also showcase your team members as they will humanize your business and add a personal touch.