We know we are already in the second half of 2022, but we are still not done planning our complete SEO campaigns for the year, right? SEO is an ongoing process. You plan today, implement it for a fortnight only to realize that some algorithms have changed and you need to change your campaign as well.
SEO in Kelowna is volatile but you need to keep the pace if you want to stay at the edge of the competition. While we are going to explain some top SEO trends for the year and beyond, these trends will change with time. Nonetheless, your SEO services in Kelowna must work around these trends to be on top of SERP.
Without wasting any time, let us check the top SEO trends for 2022.
1. User Intent
Do you know user intent is the most talked about topic in 2022? And the trend is going to stay here forever now. The time has come when SEO experts stop thinking about creating SEO-friendly content and create content for users keeping in mind the intent and keywords.
While Google is also working hard to understand the intent of the user typing the search query, brands should also do the same. SEO professionals must bring a holistic approach to their content strategy for 2022.
Understanding search intent continues to be more important than ever, particularly with the introduction of Google’s Multitask Unified Model (MUM).
2. Content Quality
Google has already announced in the past that brands must make that their published pages are fantastic. Many agencies for SEO in Kelowna as rushing toward short-term SEO efforts to gain links, add meaningless content, or just tackle some technical SEO fixes. These might work for a short period; they are no long-term results. Considering the MUM update too, it is essential to publish unique content covering specific topics not covered by other websites.
Rather than adding hundreds of generic content to the site, research the overall interests of the target audience, organize those entities by the topic, and prioritize them by their relevance to the business goals.
3. Localization & Diversity of SERPs
Google is focusing quite a lot on the localization of content over this year and even further. In 2021, there were many websites with country-specific content outranking many websites that used to be on the top with their global content. For websites, that are not targeting one country, localization will become necessary.
It is time that we look at our local key search terms showing local search intent.
4. Images & Visual Content
We are already observing this, websites with unique images are seeing a boost in a product, image, and even normal search. This also stems from user behavior/intent reaction as the modern generation quickly resonates or identifies with the lifestyle images and can tell if something is real or faux. Google already announced a push to make SERPs more visually browsable. It is time for us to take a step.
Google images are not a part of the secondary search engine. AI will allow Google to recognize when a video or an image is the best result for a user.
5. Automation
Whether it is the technical SEO audits, competitor analysis, or search intent analysis, SEO automation is on the go. This is not only for 2022, but next year and in the years to come, SEO automation will boost the SEO efforts. With AI and machine learning at hand, SEO automation will become more intelligent.
There is a need for better automation to overcome gaps in skills, technology, and resources to scale up execution.
6. Sustainability
It is now time for SEO professionals to stop chasing search algorithms and put efforts into gaining long-term and sustainable SEO strategies. Enterprise e-commerce brands must increase their focus on sustainable SEO to help the brand with corporate social responsibility. Do you know Google has already started result enhancements for brands with sustainable choices in shopping, Nest, and Maps?
Reducing the carbon footprint of our websites and digital infrastructure is the need of the hour, and it is the right step forward.
7. E-A-T
There is a growing demand and importance for E-A-T in 2022 and the trend will not settle down anytime soon. Irrespective of your approach to SEO, it is also important to understand and demonstrate the right level of E-A-T in your on-site content, online PR, link building, and even technical SEO.
No one needs a doctorate here, but SEO professionals must at least hire writers with a passion for the subject matter.
Wrapping Up
It is imperative for all marketers to level up their SEO game. As you are aware of the latest SEO trends, it is still not late to chase them and create an out-of-the-box SEO strategy for your company.
It is time to give a call to your agency of SEO services in Kelowna to cross-check. Let us do it now.
