If there was a list of the top ten factors that had a huge impact on the Google rankings of a website, web design would be right up there in the top five! In fact, if your website had a minimal and intuitive web design, your website visitors would have more reasons not to bounce off from it.
Alongside this, if your website is responsive to different types of devices, your website’s mobile ranking will get a boost. The more streamlined the HTML structure, the more easily your website will be indexed, helping you get a lot more visibility. With the help of Optimal Web Design New York, your website’s search engine rankings will also get a boost!
There are many such ways that may affect the SEO and Google rankings of your website. In this insightful article, you’ll get to learn about it in-depth. So, let’s begin by understanding the factors regarding how web design affects SEO!
- User Experience
The user experience of the website is one of the most crucial aspects which can make or break your user’s experience. Let’s say you had a sports apparel website in the baseball niche, and the user experience of your website isn’t upto the mark. Do you think that passionate baseball fans would want to buy from your store if they find the same kind of deals on a better website? The answer to this question is in the negative.
In fact, Google focuses a lot on the user experience of your website when its web crawlers judge it on the basis of ranking it for your niche’s keywords. There’s a reason that Google has been the topmost search engine. Google prioritizes the user experience of its visitors, and the users also prioritize Google as a result.
- User Interface
The user interface is basically the point where humans and computers interact and communicate. A proven UI will be quite easy and be a bridge between the end user and the product. So, it’s important to have a smooth experience by presenting an accessible design which the users might find intuitive.
UI doubles down on anticipating what the users might need. It makes sure that the interface has several elements which are quite easy to access and even understand. It combines typography and buttons alongside colour schemes. The better the UI design, the more the usability of the website, which can significantly better the performance because of making it quite simple to navigate.
- Responsive Design
With the help of a website which has a responsive design, the layout and the content of the website will function a lot better on other devices. Some notable mentions of such devices are desktop computers, tablets, and even smartphones.
This kind of design approach involves a lot of adaptable layouts and images. Another thing which is an inseparable part of such designs is the cascading style sheet(CSS) media queries, which will adapt as per the user’s device. It’s important because it will affect how a user gets to experience your website. In case you don’t have a responsive design on your website, your site will appear broken and will be difficult to navigate or even display the content in the right fashion.
By implementing the responsive design, the user satisfaction of the users will improve and they will have a consistent experience across all devices.
- Loading Speed of the Website
Website speed and its performance are crucial factors which are important to consider in the user experience. A website that loads faster and keeps the users engaged will reduce the bounce rates considerably. It will even improve the chances of your visitors staying longer on the website and exploring it further.
To optimize the performance of the website several techniques can be followed. Some of them are compressing the images, using the browser cache option, and lessening the number of HTTP requests. Furthermore, you can also reduce the JavaScript and CSS as well. These types of actions will improve the speed of the website, and the website will become a lot more useful to the website visitors.
Improving the performance of the website will lead to a lot more user satisfaction and even better conversion rates. The search engine rankings will also get a boost because of the same. So, it becomes a lot more important element of web design and maintenance.
- Architecture of the Site
Site architecture is the planning that goes behind a website’s structure. It is organized to help you meet the business goals and have the user needs fulfilled effectively.
The better the architecture of the website, the more navigable and understandable the information the users can get in a quick fashion. It also plays a huge role in SEO, as a logical structure helps the search engines to crawl the website in a lot more effective way. By understanding the hierarchy and importance of the content, the visibility of the search results will get a definite boost.
The most important elements include a proper hierarchy in the design of the menu, a coherent navigation pattern and even the right use of internal links. With the approach of of implementing an intuitive site architecture, the users and the search engine will be able to navigate the issues without any issues. It will improve the holistic user experience and the performance of your SEO practices.
- Structured Data
The structured data is a standard format which is used for providing information regrading a website and comprehending its content as well. For the web designers, the design elements of the website will be able to accommodate the structured data.
It means that designing the web pages where the structured data would be applied should be clearly defined and even set up properly. Some of those elements are breadcrumbs, reviews and events. By implementing the structured data, the search engines will be able to easily crawl and even understand the content. It will ensure that your content finds a place in the rich snippets which is bound to improve the visibility in the search engines.
If you see it from an SEO perspective, the structured data will let the search engines index the website in a lot better way. The best part is that the content will be presented in the search results, maximizing the click-through rates.
For working professionals in the mental health or medical field, structured data can help Google know about the credentials. It includes the educational background and even the credentials.
- Visual Content
There are different types of visual content available, and some of them are images and videos. This type of content has the power to attract and even retain several website visitors. It can greatly improve the user experience by dividing the text and even illustrating the concepts. The most wonderful thing is that it will provide you with a lot more engaging user interface.
Specifically for web design, it’s important to make sure that the visual content is optimized to become a lot better at performance. It includes opting for the right file formats and compressing the files to make the loading times shorter. It will ensure that the visual content is mobile responsive.
Wrapping Up
Getting the right type of user experience and visibility on search engines needs a holistic approach. With the help of a joint effort between web designers and SEO professionals, this will become a reality. The right type of web design New York service provider will be able to do the needful and provide you with a website that looks great and functions even better. So, having the most impeccable web design for your website will take care of half of the SEO work that needs to be done. Moreover, the Google rankings will take care of themselves, and web design will be the main reason behind it.
