Originated from China’s Wuhan city, the Coronavirus is spreading its feet day by day and taking the whole world by storm. The situation is going to be worse every day due to the number of growing patients as well as casualties.
After witnessing COVID-19 as a major threat for the human being, most countries today decided to go for lockdown. Be it small shops, or large shopping malls, everything is closed due to rising cases of Coronavirus. People cannot roam outside as usual and are bound to stay in their homes.
The outbreak of the Corona crisis made an adverse impact on the global economy too. Most businesses are struggling to secure their existence in today’s Corona scenario. You will hardly find any industry that has not been impacted by the global pandemic created by none other than Coronavirus.
Though it is hard, it’s possible to secure the existence of your business by increasing its growth. Yes, that is true. All you need to do is to take some crucial steps to secure your existence and help your business grow.
Strategies to Adopt to Increase your Business Growth under COVID-19
Let us discuss here some great strategies that you can adopt in today’s difficult time to increase your business growth. Look at some of them one-by-one.
Adapt yourself with the Current Situation
To make your business strategy outcome-driven, you should always consider the current situation. In other words, you can adapt your offerings to keep in mind the current situation.
In today’s current scenario, people stay in their homes. So, businesses that follow the B2C model face a scary situation. Meanwhile, the good news is that most people frequently access the internet to buy their daily needs. So, you need to focus on the powerful online platforms that let you interact with your target customers. And make your business strategy accordingly.
For instance, if you own a physical store, then you should tie-up with the third-party online platform to sell your platform online. You can offer discounts, free delivery, etc. to lure your buyers while promising them to improve their shopping experience.
Focus on User Experience
If you are creating a fresh marketing campaign to sell your products and services during this current scenario, you should always focus on user experience. You should analyze your website to know if it delivers a seamless user experience.
If your website is not able to deliver a great user experience, then it is the right time for you to remodel your website based on the current trends. You can set your eyes on the latest website design and development trends and implement these to revamp your website accordingly to help it deliver a seamless user experience.
Focus on Pain Points of Customers
You should always focus on how the Coronavirus is impacting your customers and what problems they face. You should include your main concern while chalking out your new marketing strategy. It’s advisable to create your sales pitch accordingly.
In today’s pandemic scenario, your customers may be worried about the following things.
- Disruption of the supply chain for their daily needs.
- Worried about slowdown and market uncertainty.
- Worried about cash flow
- Worried about some basic restrictions
All you need to do is to consider the above important factors while creating your sales pitch to make your marketing efforts result-driven and goal-oriented. You should let your customers know how your solutions can help them get rid of their stress.
For instance, if you own an online grocery store, you can assure your customers that you are always ready to deliver them their daily needs and you can let them get rid of the supply chain. In the same way, a financial solution provider can create their sales pitch accordingly.
Focus on New Sales Channels
A business needs to be flexible to change with the time and adapt itself accordingly to the existing situation to ensure its successful existence in the market. In today’s current pandemic situation, if your existing sales channel is not working in terms of sales of your products and services, you can look for other options.
For instance, if you own a physical store, then you will not be able to open your store due to the imposition of lockdown. On the other hand, people are restricted to roam outside. Therefore, you will also find difficulty in finding customers to sell your products.
So, what is the option that you can try? Well, it is the right time for your business to shift your sales strategy towards online and get in touch with third-party eCommerce sites to sell your products online or planning digital marketing services.
Besides, it is also a good idea to leverage the power of social media sites like Facebook, Twitter, LinkedIn, etc. to highlight your products and entice your customers to buy your products through interesting sales messages.
Think for Long-term
Businesses that are into B2B sales can think about long-term investment in today’s lockdown scenario. In the current slowdown situation, you can focus on some other aspects of your business that can help you reap out benefits for a long term. This is the right time to focus on your sales platform, business operation, etc. And can remodel your strategy accordingly.
Upgrade your Communication System
No matter how powerful your business strategy, you cannot fight the current situation and ensure your business growth without a strong communication system. Since your employees are working remotely in today’s lockdown situation, you need to communicate with them every time to discuss important topics, get work details, updates of the completed task. It increases the necessity of a reliable communication system for your business.
No matter what type of business you own, you need to take the right steps to continue the operation to sustain today’s difficult time. If you do not target online platforms to sell your products, then it’s the right time to leverage their power to make your business sustainable. Following the above tips will help you in keeping your business on the right track even in the on-going Corona crisis.