If you are new to the concept of embedding social media feeds on marketing touch points like the website of the brand, then you have landed at the correct place.
Social media is a massive platform that offers a plethora of content to its users. On average, a person tends to spend more than 2 hours daily scrolling through their social media feeds. Taking this into consideration, brands have started to embed Twitter feed on their website.
However, if you are new to this concept and unsure about including it in your marketing efforts, then this post is for you. Make your way till the end as we will be telling you about the incredible benefits of this strategy and how using it can help your brand thrive like never before.
Without any further ado, let’s get started with the benefits immediately.
Benefits of Embedding Twitter Feeds On Your Website
1. Increased Engagement on the Website
One of the most promising benefits of embedding Twitter feeds on your website is to enjoy an increased engagement rate of the website. Brands often struggle to keep their visitors engaged on the website.
Collecting content from Twitter and embedding it on your website would push your website visitors to have a look at your website’s content, which would motivate them to increase their stay time. This will overall increase the dwell time of your visitors, leading to more engagement rate of your website.
2. Reduce Your Website’s Bounce Rate
The bounce rate of your website determines how much your website visitors are reacting to your content. If your bounce rate is high, then it is an indication that your content needs to be more engaging. On the other hand, if your bounce rate is low, then your visitors are relating well to your content.
Embedding a Twitter widget on your website would garner more attention from your website visitors and engage them on the website, which would in return increase engagement and reduce the bounce rate of your website.
3. Enhance the Presentation of Your Website
The overall look and feel of your website is of paramount importance as it helps brands to keep the visitors engaged for a longer duration of time. Even though the content of a website is extremely important, the overall presence of your website holds tremendous potential to hold your website visitors for long.
Using a social media aggregator tool like Tagembed, you can easily create a highly engaging and style it according to your personal needs and preferences. You can select from a wide range of customization options to style the widget according to your personal preferences. You can choose your preferred theme, layout, font, colors, etc., to make the Twitter widget more visually appealing. When you embed the Twitter widget on your website, you will instantly upscale the overall look and feel of your website, leading to more overall engagement.
4. A Chance to Display User-Generated Content
Twitter is a massive social media platform that caters to millions of Twitter users on a daily basis. People highly use Twitter as a platform to discuss their views and thoughts about brands and their experiences with them.
Furthermore, collecting and embedding Twitter feeds on the website can help your brands build social proof. A large number of more than 85% of potential users leverage User-Generated Content before finalizing a purchase-related decision. Hence, embedding the valuable words of your customers would instill trust and confidence in them, leading to more sales and conversions.
5. Promote Your Products or Services More Effectively
Social media marketing has been one of the most promising marketing moves for most brands and marketers. As mentioned above, since Twitter is highly used by its users to speak about their preferred brands, embedding the Twitter widget on your website gives you a chance to promote your products or services much more effectively.
Additionally, Twitter is highly used by renowned celebrities. If they give a shout out to you or your brand on Twitter, then embedding it on your website can help you to create a place for your brand in the marketing space.
We have reached the end of this post and you got to know a few reasons as to why you need to embed Twitter feed on your website.
After going through the post, we are certain that you must be compelled to embed Twitter feed immediately on your website! Additionally, you also got to know about the best tool that can be used effectively for the process.
Go on now, begin this super effective strategy and you will be ready to take your website to a whole new level!