Anyone can go viral on TikTok. However, because of its quirky nature, it is frequently the most creative or silly videos that skyrocket. Of course, the fact that TikTok has a massive, engaged audience helps. There are a few tips and tricks we recommend you try to increase your chances of being seen. From utilizing trending audio to creating green screen effects, keep reading to learn the top ten TikTok tricks.
1. Combine high-performing or relevant videos.
Stitch is a tool that allows you to combine another TikTok video with the one you’re working on. It’s another way to connect with other TikTokers, use user-generated content, and broaden your reach. Begin by searching for the best-performing videos in your niche. You can do this by entering keywords related to your brand into the search bar. Alternatively, see if any videos directly mention your brand.
When you’ve found a video to stitch, tap the Share icon on the right. Then, press Stitch. This will launch an editing tool where you can choose five seconds of the video to incorporate into your own.
2. Make use of the green screen effect
TikTok has a plethora of filters and effects, but one stands out: the green screen effect. This effect, like a traditional green screen, allows you to remain on-screen while different images appear in the background. It takes storytelling to a whole new level by incorporating visual aids. This filter is ideal for explaining topics, making recommendations, or adding visuals to your story. Assume you’re a fitness influencer, for example. You could use photos in the background to demonstrate the proper form of an exercise. In this case, the background visuals complement rather than detract from your commentary.
3. Make use of popular audio
According to 88% of TikTok users, sound is essential to the TikTok experience. It draws attention to your content and adds flavor to it. It’s also the starting point for many users when it comes to making a great video.
4. Experiment with vlog-style videos
Vlog-style videos are more personal and intimate, which may explain their popularity on TikTok. These videos typically consist of several clips linked together with a voiceover describing the sequence of events. It’s extremely engaging and makes viewers feel as if they’re walking in your shoes. Furthermore, you can learn how to get front flash on TikTok to work to your advantage when creating these videos.
5. Use both niche and trending hashtags.
Making a TikTok is only half the battle; you must also ensure that it reaches your target audience. One method is to use hashtags. Including hashtags in your description increases the likelihood that your videos will be seen, allowing you to drive discoverability, build brand awareness, and expand your reach. But how are you going to do it? This may seem counterintuitive, but focusing solely on popular hashtags is ineffective.
They have a larger audience, but they are also very competitive. On the other hand, Niche hashtags have fewer people searching for them, but those who do are very engaged and interested. #workout, for example, is a popular hashtag with over 95 billion views, but #coreworkout is more niche and only has a fraction of the audience. A well-rounded hashtag strategy should include hashtags from both niche and popular categories. Consider the following example.
6. Use a video to respond to comments.
Almost every brand on TikTok has the same goal: to connect with its audience. That link is frequently formed in the comments section. It’s where viewers can ask questions and share their thoughts. Previously, creators could only respond to comments with text, but now they can respond with videos. This feature enables you to delve deeper into topics, answer questions, and keep your audience interested.
7. Provide value with “How To” videos
“How To” videos and tutorials are easy to provide value to TikTok viewers without sounding overly promotional. Furthermore, establishing yourself as an expert or authority in your niche keeps your brand, products, and/or services at the forefront of viewers’ minds. For example, if you are a travel brand, you could film videos of must-see attractions, restaurant recommendations, and travel tips, as shown below.
8. Include a call to action in your description and/or comments.
Do you need more participation? Sometimes all it takes is a simple request. A CTA’s ultimate goal is to persuade users to do something — for example, to follow your TikTok page, visit your website, leave a comment, and so on. So, what do you want your viewers to do? Whatever you decide, it should help you get closer to your main goal (i.e., drive website traffic, increase brand awareness, etc.).
Your description and comment section are prime CTA real estate. Use this section to ask questions, invite users to follow you, or direct traffic to your website, blog, or other social channels (for example, “More tips on my blog, link in bio!”). Furthermore, if you’re running ads, we recommend using a marketing integration tool like LeadsBridge to sync all of your lead data to your CRM.
9. Include subtitles in your videos
TikTok became more accessible in 2021 with the addition of auto captions. Although you can manually add captions, which gives you more freedom to experiment with text color and font, you can also use the Captions tool. You can generate subtitles for your videos with a single click, allowing others to read or listen to your content.
By including subtitles, you make your videos fully accessible, allowing you to reach a larger audience. It also assists viewers who want to browse TikTok but are unable to turn on the sound.
10. Seek inspiration from top-performing videos in your niche
The most popular TikTok videos are creative, out-of-the-box, and often quirky in nature. That’s a tall order, which is why every brand should look for inspiration in the top-performing videos in its niche. Begin by entering keywords related to your brand into the search bar. Then, select “Most liked” from the filter menu. This will bring up TikTok videos that have gone viral with that particular keyword. After you’ve identified some high-performing videos, think about how you can recreate them while adding your own spin.
TikTok is a quirky platform, and brands that are willing to get creative succeed the most. If you’re new to TikTok, start with the suggestions in this article — and give yourself plenty of room to experiment with different videos, filters, and concepts.