An important part of successful search engine optimization is investing in a good foundation. When you have all of the basics in place, it is easier to generate long-term and sustainable results with the added benefits of establishing your credibility and your audience.
When relying on SEO companies Toronto businesses can benefit from the fundamentals of optimization with strategies that are customized and are relevant to the search engines. To help you invest in the proper strategy, we look at the true meaning of good SEO.
It’s All About Search Engine Ranking
When you set up a website and create content, the keywords that you choose that are relevant to the site and business will contribute to ranking in the search engines such as Google. But if you don’t have the necessary strategy in place, you simply won’t rank for your keywords and your visibility will be poor.
If you aren’t ranking in the top 10 pages of the search engines, then your website stands little chance of being found and driving traffic. The goal of optimization is to increase your online position and maintain your ranking in the major search engines.
What are the Best Practices in SEO?
Unsurprisingly, there are best practices in SEO and without them, you stand little chance of being competitive or retaining a desirable rank.
For optimization to work, you need both on-page and off-page SEO. Your website can look great and function well with quick load times and keyword creation but if you don’t have a link-building strategy, then it may hurt your rank and visibility.
Link-building is an off-page SEO strategy and is only one of the techniques that are involved in increasing the ranking and the visibility of websites. The best practice is to have a plan to implement both on and off-page optimization techniques that work to beat your competitors and achieve the top ranking in the search engines.
- The First Step to Successful SEO
The first step to sound optimization is to understand the intention of the user. What is the purpose of the website and how can you address the needs of the user? If they are looking for information, your keywords should be related to informational searches. For example, if visitors are looking for information on bran muffins, they won’t be interested in eCommerce pages that are selling bran muffins. Content should be steered towards bran muffin recipes and general information that could help online visitors.
This is also an important part of helping Google and similar search engines understand what your content is about, who you want to reach, and how to rank the website.
This is another important factor when you create website content. You will have to create each page according to the user search intent. If you are selling products, it is about eCommerce and ranking for those relevant keywords such as finding the best bran muffins. If it is informational and someone is searching for a blog post, you’ll want keywords to rank for the best bran muffins for sale.
- Create Compelling Meta Descriptions
An important yet underestimated part of the ranking is creating a descriptive meta tag and title. Meta descriptions provide online visitors with a snippet of the information presented on the website. This summary will appear in the search engine results pages or SERPs and could mean the difference between someone clicking on your web page or moving on to a competitor. Remember, you should be clear in your description and avoid the overuse of keywords.
- Mobile Friendly
For websites to improve their online visibility and optimization, it needs to be mobile-friendly. With over 70% of online users relying on mobile search for online products and information, a mobile-optimized page is one of the best steps you can take to improve the functionality and performance of the website.
- Optimize Images
Ensure that you have the appropriate file types and sizes on your website. You should also add the appropriate alt text and descriptions to every type of image to help the search engines crawl and better understand what these images are about.
- Speak to a Professional SEO Company
The best way to boost a website is to work with expert SEO companies Toronto can provide. Professionals in optimization understand the processes involved and they know what to look for, how to navigate challenges, and how to avoid steps that would compromise the site. By getting a trusted team of SEO experts on your side, you’ll soon be benefiting from the best practices in the industry.