Writing normal articles will not help you get a higher rank on Google. There are plenty of ways available that you can try to get a higher rank on Google. If you are here, you want to find out the best strategies to rank higher on Google. We will be talking about some of the best ones among them to help you get a higher rank.
Creating a piece of content that is both engaging for readers and search engine is not an easy task. We have handpicked the best content writing strategies among all the available ones. Here they are given below in detail to help you out. Make sure to stay tuned till the end.
7 Best Content Writing Strategies To Rank Higher In SEO
Here are the best 7 content writing strategies that can help you rank higher in SEO. While all of them might not be suited for you, some will definitely help you get a better rank.
- Improve Readability
One of the things that you need to keep in mind is readability while writing any content. It has a direct connection with user management. Google takes user engagement metrics into account while ranking any content.
It is one of the most important areas you need to keep in mind while writing. Not only because of higher rank but better readability will also help the readers to get the best experience. But on the other hand, even if the information is correct, bad readability will make it harder for users to read it.
- Target Multiple Keyword
You need to focus on the article or topics where you can add multiple keywords. Having more than one keyword is one of the ways to boost your content strategy. It will ensure that the content can consistently get traffic from searches. While all content writers use a primary keyword to drive traffic, they forget to use more than one keyword to increase the potential of the content. Using long-tail keywords can help boost the traffic of your content a lot.
- Create The Content For Featured Snippers
Many writers are not aware that featured snippers are a handy tool that can help to bring more traffic to the content. In Google, even if the content is not ranking, the feature snipper ranks at the top and is written precisely with information. Google has many different factors in play for the specific search listing. Using bullet points and providing the correct information can make it rank at the top of search results.
- Avoid Common Mistakes When Writing
While writing any content, try to avoid common mistakes. There are some common mistakes that can affect your ranking a lot. Some common ones are duplicate headings, monotonous content, H1 tags mistakes, missing meta descriptions, images not optimized, and links not given properly.
Use Relevant LSIs
Focus or primary keyword is very important for the content to rank in SEO. However, there are many contents available that rank for LSI keywords. Make sure to use them in your content to increase the chance of getting higher on Google. There are many SEO tools available that can help you to get a long list of LSI.
Unlike the focus keyword, you do not have to use the LSI keyword a lot of times in an article. Just use them once in your article, and they will help boost the ranking. It is one of the reasons your content is not ranking well on Google.
- Analyze The Ranking Content/Pages
Before writing your content, try to take a look at the other top-ranking articles. It will help you to know the factors why they are ranking. Apart from that, you will be able to look at the ranking keywords and use them on your content effectively. There are plenty of SEO tools available that can help you to analyze the content and know the ranking factors easily. This is one of the best ways to detect & improve underperforming content.
- Use FAQs
Last but not least, using FAQ in your content helps a lot to boost the SEO ranking. So, if you are looking for a guide for creating the best blog content, make sure to include FAQs in it. Using FAQ can greatly increase the traffic of any content and make it appear higher on Google.
You will be able to get the FAQs available on the search page of Google. When you search for an article, you will get a section called “People Also Ask.” From this section, you can take the question on your article to make it rank higher on Google.
Writing content might seem easy, but there are many things that you need to keep in mind while writing SEO content. While most of them are not applicable for every content, we have provided you with the list of best content writing strategies. Make sure to go through them and find the details about them. It will help your content to rank higher in SEO.