Countless businesses were shut down in 2020 due to the unexpected pandemic break out. COVID-19 razed down profits and the very foundations of many businesses. A lot of them could not reopen even after many months into the pandemic. Many of them could not survive in a socially distanced environment. Smart business owners went back to the drawing board to create pandemic friendly businesses and to cleverly reinvent their existing businesses.
Non-essential businesses were forced to close but the smartest of them utilised digital marketing strategies to stay afloat. As most businesses physical operations came to a standstill, the effect of COVID 19 was felt in digital marketing campaigns as well. Nevertheless, digital marketing is still a ray of hope for businesses seeking to jumpstart after the Covid 19 shutdowns. It’s not only a way to reimagine your business decisions but also to stay afloat. DM is set to provide long-term success even though seeing instant results will be challenging.
Here are 10 best tips in digital marketing to jumpstart your business amidst coronavirus spread.
- Content Marketing:
The only way to unite your entire customer base safely is through quality content. When scores of existing customers are paying attention to the content you produce, the chance of improving your business online looks promising. To keep their attention through good content, devise a plan to connect with them through virtual events, webinars, videos, etc. If your content communicates effectively with employees, your business will grow online.
2. Social Media:
These days, most people are active on social media including your target customers. Use social media advertising campaigns to improve your business outreach. You can also use social media to let people know that you can offer your products and services safely and conveniently.
Physical customers are now online searching for businesses that will fulfil their needs through a digital platform. Ensure that your business is fully prepared to accept digital sales and purchases. Take your store or office online, as simple as that.
4. Pay-per-click (PPC):
Pay-per-click is quickly becoming the holy grail for businesses to get customers online. Digital Marketing PPC campaigns are seeing immense success since the cost of advertising is controlled, leaving little room for unyielding expenditure. With social media platforms providing powerful advertising tools, concentrating PPC campaigns to attract traffic and searches online is becoming simpler.
5. Be in tune with the newest digital marketing trends:
Digital Marketing trends keep changing and your digital marketing strategies must be in tune with the latest trends. Enrolling in a digital marketing course is the most effective way to keep up with the changing trends. For instance, fulfilling customer needs is the biggest trend in digital marketing amidst the pandemic. Incorporate pandemic specific changes in the way you advertise and reach out to potential customers. Another example is improving brand awareness through social media posts.
6. Focus on value added content marketing:
It’s tempting to drive high sales through your digital marketing campaigns. But during the shutdown, the only way to get into the good books of your audience is through value added content. Give up being salesy in the short term to appear more genuine and empathetic to your customers. Value added content marketing is a way to build a strong foundation now. So that when the situation improves or goes back to normal, demand for your business will automatically increase. The sales will fly in based on the trust you build. Giving away helpful content for free is one idea for value added content marketing.
7. Video Marketing:
Generally, people have more time to watch good videos now more than ever. Video Marketing is a great way to be creative and to make hard-to-miss videos. Since videos are so attractive, users spend a lot of time with their eyes glued to them. This is a great way to improve traffic, views, and visits. Videos are a strong digital promotional tool and making short videos are all too easy these days. Video editing has also become simplified. Create videos of your products and services and show customers exactly what you have to offer. Making interactive home-made videos that garner millions of views on social media is a sure-shot way to business success and fame during the coronavirus shutdown.
8. Improve UX:
Improved UX is a digital marketing strategy which businesses can take advantage of. Improved UX is all about offering a great digital experience to users. If you have digital products or services, create an interactive and innovative online presence for them. When it comes to your business website, visitors should take away something meaningful when interacting with it. Have an attractive design on your web presence to motivate people to buy from you.
9. Improvise on your services:
Offer online consultations, where your customers can get your expertise and help themselves. If your service involves physical proximity, brainstorm on how you can offer your services without physical meetings. Let your existing customers know, and do digital marketing to let new customers know about the change in your business. Make use of digital tools like video conferring, social media for online consultations. You can also have your very own app, or offer free tutorials and classes through live sessions.
10. Reputation Management:
Invite your customers to leave positive feedback about your business online. Use influencer marketing and invite popular influencers to try out your products and services and review it on their social media or web presence. You could also do this with your existing customers. Respond to comments about your business individually and send personalised messages to your audience, telling them about your business and how it’s working in the shutdown.
The business world is getting a major makeover and you need to adopt the latest digital marketing strategies to keep up. That’s because digital marketing is the only hope for businesses to develop long-term strategies customized to their specific needs. Being strong in digital marketing will ensure that your business will not suffer, coronavirus or not.