• Submit Your Content
  • Editorial Policy
  • Advertise
  • Send Us Tip
  • About
  • Contact Us
  • Jobs
NewsPostOnline
Advertisement
  • Home
  • News
    • All
    • Business
    • Education
    • Finance
    • Legal
    • Marketing
    • Politics
    • Real Estate
    • Retail
    • Science
    • Social Media
    • World
    seo

    Is SEO Different for Law Firms’ Websites?

    online shopping

    8 Things You Must Do To Optimize Your Online Shopping Experience

    retail store thanks giving

    How to Spice up Your Retail Store’s Promotional Efforts on Thanksgiving?

    google search

    What is the Fastest Way to Index Pages on Google?

    content strategy

    How To Create A Content Strategy That Drives Conversions

  • Tech
    • All
    • Apps
    • Automobiles
    • Electronics
    • Gadget
    • Mobile
    • Startup
    dynamic erp

    Dynamics ERP Plan: Best critical Phases and Best Practices

    Step by Step Guide to Building a High-Quality SaaS Product

    Step by Step Guide to Building a High-Quality SaaS Product

    pdf joiner

    Why Students Need To Know About PDF Joiner | How It’s Useful For Students

    golang and python

    Main 8 Difference Between Golang and Python – Which Is Better?

    ipad

    7 Methods How to Disconnect iPad from iPhone

  • Entertainment
    • All
    • Gaming
    • Music
    • Sports
    pc games

    How to Play PS4 Games on PC Easily

    Fantasy Sports

    What to Know Before Playing Fantasy Sports

    Recording

    5 Tips for Recording Your First Single

    5 Best Gaming Platforms

    5 Best Gaming Platforms to Try Out For an Exceptional Gaming Experience

    Design Video Game

    The Ultimate Guide on How to Design Video Game Levels

  • Lifestyle
    • All
    • Architecture
    • Beauty
    • Fashion
    • Food
    • Health
    • Home
    • Travel
    healthcare

    Unusual Ways to Boost Your Health in 2022

    Importance of Preventive Health Care for Women

    Importance of Preventive Health Care for Women

    Include These 8 Foods in Your Diet for Healthy Skin

    Include These 8 Foods in Your Diet for Healthy Skin

    retire in usa

    The Most Affordable Place To Retire In USA

    Top 20 Luxurious Hotels You Should Visit In 2022

    Top 20 Luxurious Hotels You Should Visit In 2022

  • Review
    • All
    • Advice
    • Opinion
    guest posting sites

    400+ Free Guest Posting Websites in 2022 Updated!

    Dream Wedding

    Simple Guides to Plan a Pocket-Friendly Dream Wedding

    wedding planning

    What You Need to Organise at the Start of Wedding Planning

    windows pc

    10+ Ways to Free Up Space in Windows PC Quickly

    corporate gifts

    Advice for Purchasing the Best Variety of Promotional Corporate Gifts

  • Future
    • All
    • Artificial Intelligence
    • Astrology
    • Augmented Reality
    • Bitcoin
    • Blockchain
    • Cryptocurrency
    • Energy
    • Environment
    • Virtual Reality
    The Future Of Non Fungible Tokens In 2022 And Beyond

    The Future Of Non Fungible Tokens In 2022 And Beyond

    blockchain in healthcare

    Future Blockchain Solutions in Healthcare & Life Sciences Industry

    astrology

    How To Improve Financial Status By Astrology?

    blockchain

    How Blockchain is Revolutionising the Travel Industry?

    international energy source

    The Future of International Energy Sources

  • Insights
    • All
    • Companies
    • NPO Radar
    • Strategy
    lead generation strategies

    Best Lead Generation Tactics- You Must Know

    Recruitment Strategies

    Best 7 Recruitment Strategies to Attract Top Talent in 2022

    Ecommerce Pricing Strategies

    Profitable Ecommerce Pricing Strategies for Your Online Store

    Organic Instagram Marketing Strategy

    11 Actionable Ways To Create An Organic Instagram Marketing Strategy

    tiktok

    9 Amazing TikTok Strategies For Individuals To Get Money

  • Events
Advertise
No Result
View All Result
  • Home
  • News
    • All
    • Business
    • Education
    • Finance
    • Legal
    • Marketing
    • Politics
    • Real Estate
    • Retail
    • Science
    • Social Media
    • World
    seo

    Is SEO Different for Law Firms’ Websites?

    online shopping

    8 Things You Must Do To Optimize Your Online Shopping Experience

    retail store thanks giving

    How to Spice up Your Retail Store’s Promotional Efforts on Thanksgiving?

    google search

    What is the Fastest Way to Index Pages on Google?

    content strategy

    How To Create A Content Strategy That Drives Conversions

  • Tech
    • All
    • Apps
    • Automobiles
    • Electronics
    • Gadget
    • Mobile
    • Startup
    dynamic erp

    Dynamics ERP Plan: Best critical Phases and Best Practices

    Step by Step Guide to Building a High-Quality SaaS Product

    Step by Step Guide to Building a High-Quality SaaS Product

    pdf joiner

    Why Students Need To Know About PDF Joiner | How It’s Useful For Students

    golang and python

    Main 8 Difference Between Golang and Python – Which Is Better?

    ipad

    7 Methods How to Disconnect iPad from iPhone

  • Entertainment
    • All
    • Gaming
    • Music
    • Sports
    pc games

    How to Play PS4 Games on PC Easily

    Fantasy Sports

    What to Know Before Playing Fantasy Sports

    Recording

    5 Tips for Recording Your First Single

    5 Best Gaming Platforms

    5 Best Gaming Platforms to Try Out For an Exceptional Gaming Experience

    Design Video Game

    The Ultimate Guide on How to Design Video Game Levels

  • Lifestyle
    • All
    • Architecture
    • Beauty
    • Fashion
    • Food
    • Health
    • Home
    • Travel
    healthcare

    Unusual Ways to Boost Your Health in 2022

    Importance of Preventive Health Care for Women

    Importance of Preventive Health Care for Women

    Include These 8 Foods in Your Diet for Healthy Skin

    Include These 8 Foods in Your Diet for Healthy Skin

    retire in usa

    The Most Affordable Place To Retire In USA

    Top 20 Luxurious Hotels You Should Visit In 2022

    Top 20 Luxurious Hotels You Should Visit In 2022

  • Review
    • All
    • Advice
    • Opinion
    guest posting sites

    400+ Free Guest Posting Websites in 2022 Updated!

    Dream Wedding

    Simple Guides to Plan a Pocket-Friendly Dream Wedding

    wedding planning

    What You Need to Organise at the Start of Wedding Planning

    windows pc

    10+ Ways to Free Up Space in Windows PC Quickly

    corporate gifts

    Advice for Purchasing the Best Variety of Promotional Corporate Gifts

  • Future
    • All
    • Artificial Intelligence
    • Astrology
    • Augmented Reality
    • Bitcoin
    • Blockchain
    • Cryptocurrency
    • Energy
    • Environment
    • Virtual Reality
    The Future Of Non Fungible Tokens In 2022 And Beyond

    The Future Of Non Fungible Tokens In 2022 And Beyond

    blockchain in healthcare

    Future Blockchain Solutions in Healthcare & Life Sciences Industry

    astrology

    How To Improve Financial Status By Astrology?

    blockchain

    How Blockchain is Revolutionising the Travel Industry?

    international energy source

    The Future of International Energy Sources

  • Insights
    • All
    • Companies
    • NPO Radar
    • Strategy
    lead generation strategies

    Best Lead Generation Tactics- You Must Know

    Recruitment Strategies

    Best 7 Recruitment Strategies to Attract Top Talent in 2022

    Ecommerce Pricing Strategies

    Profitable Ecommerce Pricing Strategies for Your Online Store

    Organic Instagram Marketing Strategy

    11 Actionable Ways To Create An Organic Instagram Marketing Strategy

    tiktok

    9 Amazing TikTok Strategies For Individuals To Get Money

  • Events
No Result
View All Result
NewsPostOnline
No Result
View All Result

What Makes Branding So Difficult?

Bojana Petkovic by Bojana Petkovic
May 20, 2020
in Business
0
Home News Business
0
SHARES
131
VIEWS
Share on FacebookShare on Twitter

Anyone that has ever dabbled in marketing, or starting a business for that matter, knows about the importance of branding. It’s one of the strongest tools any company has in its arsenal to make its presence known. It gives your enterprise character, a purpose — a soul, if you don’t mind the metaphor. 

ADVERTISEMENT

People resonate with a strong brand, making them more likely to interact with it. And that isn’t just speculation: continuous and consistent branding across platforms boosts revenue by an approximated 23%. That’s far from a small amount, you have to agree.

But as it turns out, branding is just as difficult as it is lucrative. Why is that? What makes a brand so frustrating to create and nurture?

What Is Branding, Anyway?

As soon as we even start talking about this subject, we seem to hit a brick wall. You see, everyone talks up a storm about branding — and for good reason too, if we’re to trust the numbers. But when you ask people what it actually means, you’ll often get wishy-washy replies and convoluted or simplistic definitions.

The reason for this is that branding means a lot of things that are difficult to pin down. Sure, you can cram it all into a neat little definition and get the gist of it. The American Marketing Association has a pretty handy definition for it, actually:

It is a name, a term, a design, a symbol; any feature that determines a particular seller’s goods or services from that of another seller.

But that still fails to tell you more than what’s on the surface. It’s like defining a car as a fancy-looking metal shell that goes real fast by the sheer power of will. Meanwhile, there’s a whole mess of pistons and gears going on under the hood. 

Names, designs, and so on, don’t really create that feeling of being unique. They just make you easier to identify in a catalog or on a website. At the end of the day, a pretty font on a soda can doesn’t say much about what you want to accomplish as a business.

The core reason for this ambiguity boils down to one fact: branding is done mostly in the minds of the customers. Every person thinks differently, and they will perceive your products and company in their own way. While you’re the one projecting messages about yourself, the listeners are the ones that transform them into meaning. It’s almost like they’re the pistons and gears under the hood, while you’re the outside of the aforementioned car.

Nailing Down Your Goals Is Harder Than You Might Think

As soon as you start thinking about your organization’s brand, you’ll see that it’s not that easy to zero in on. To be sure, you can say “I want to sell paper clips,” but that’s hardly an identity anyone can relate to, is it?

Rather, serious branding calls for plenty of introspection. 

For one, you have to realize what it is that you actually want to change in the world as a brand. Not only that, but you also need to see how your competitors are trying to do the same thing. From there, you need to distinguish your identity from the crowd in a meaningful way. And that’s not all of it, either. You also need to take into account what your customers want and how they want it delivered to them.

As you might’ve guessed, figuring out how to navigate your brand through all of that can be fairly difficult. To make things worse, these obstacles aren’t static: quite the contrary. They’re a dynamic environment, wherein opinions and practices shift all the time. For example, around 42% of Americans trust brands less than they did 20 years ago. As a result, trust is slowly migrating to more relatable influencer types and personal brands.

The point is that before you even start rolling out your branding efforts, you need to be adamant that you’ve taken the right first step. And shaky grounds make it easy for you to fumble.

Branding Is Annoyingly Slow to Solidify

Another big hurdle for anyone aspiring to build a strong brand is its slow progression. In general, branding entails a lot of hitting and missing. Finding your place in the market and in your customers’ lives is difficult, especially in today’s oversaturated public conscience.

To coalesce the shapeless mass that is your previous attempts to forge a coherent company identity, you have to be patient. Oftentimes, it’s a matter of years before your brand captures its essence. 

But not everyone involved in your business has that kind of patience. Shareholders and investors will rarely pay attention to these abstract notions if they’re more interested in upping annual sales by the next quarter. Or if you’re leaking funds, branding will likely not be your first idea for rebalancing your budget. Alternatively, there may simply be internal pressures for growth that outweigh the need to invest in brand building.

Whatever the reason, short-term, practical issues will usually trump branding on the priorities list.

And it needn’t even be a matter of redistributing funds. The slow crafting of your brand voice might lead you to think that you’ve done something wrong along the way. There may be times when you feel like rebranding is inevitable. In these moments, it pays off to take a step back and see how the world has been responding to your message and mission. While bad branding is indeed a real thing, the slow buildup is often mistaken for a misfire.

Branding Is Vital in Spite of the Challenges

The problems laid out for you here may have discouraged you. Branding is ultimately an intuitive process, not something you can easily quantify. That’s what makes it so risky, for a lack of a better word. Or, at least, so time-consuming.

But the truth is that branding is the only way for your company to stay relevant for years to come. It’s how industry giants have kept their status for so long — and how they will continue to do so in the future.

The crawl there might be an ordeal, but once you squeeze yourself into your customers’ lives, you’ll be staying there for a long time.

Tags: brandBranding
ADVERTISEMENT
Previous Post

Factors Affecting the Development of a Child

Next Post

Is Yahoo Messenger Coming Back?

Bojana Petkovic

Bojana Petkovic

When you grow up as an avid reader, it’s only logical that compelling reads become your passion. Today, Bojana is a creator of such content. Putting her impeccable research skills to work, Bojana’s used to writing about finances, health, the cannabis industry, home decoration, millennials, and start-ups. In her free time, she looks forward to new travel destinations and improving her deadlifts.

Related Posts

engineering business

How to Start an Engineering Business

July 15, 2022
This Thing Can Help You to Get More Rides For Your Taxi Business

This Thing Can Help You to Get More Rides For Your Taxi Business

July 11, 2022
Small Business Ideas

7 Small Business Ideas You Can Start in Your Retirement Year

June 11, 2022
Employee Growth

Keeping Up With Employee Growth: 6 Ways To Improve Professional Development

May 12, 2022
digital workplace

What do You Need to Know About the Digital Workplace?

March 16, 2022
How To Recruit The Best Remote Talent

How To Recruit The Best Remote Talent

February 14, 2022
Next Post
Is Yahoo Messenger Coming Back?

Is Yahoo Messenger Coming Back?

ADVERTISEMENT
  • Trending
  • Comments
  • Latest
How to fix HP Printer Spooler Error?

How to fix HP Printer Spooler Error?

February 7, 2020
A Roadmap Towards Buying A Vanity Unit For Bathroom

A Roadmap Towards Buying A Vanity Unit For Bathroom

March 18, 2020
Factors Affecting the Development of a Child

Factors Affecting the Development of a Child

May 20, 2020
What Are The Ways To Fix SBCGlobal Email Issues?

What Are The Ways To Fix SBCGlobal Email Issues?

July 21, 2020
seo

Is SEO Different for Law Firms’ Websites?

0
Entrepreneur

What Skills Do You Need to be an Entrepreneur?

0
Business Office Apps

Best Business/Office Android Apps of 20th Century (Updated)

0
Google Pixel

Google Pixel 4 vs Pixel 3 vs Pixel 3a: Which Phone is Right for you?

0
seo

Is SEO Different for Law Firms’ Websites?

August 12, 2022
healthcare

Unusual Ways to Boost Your Health in 2022

August 11, 2022
dynamic erp

Dynamics ERP Plan: Best critical Phases and Best Practices

August 11, 2022
Importance of Preventive Health Care for Women

Importance of Preventive Health Care for Women

August 5, 2022

Recent News

seo

Is SEO Different for Law Firms’ Websites?

August 12, 2022
healthcare

Unusual Ways to Boost Your Health in 2022

August 11, 2022
dynamic erp

Dynamics ERP Plan: Best critical Phases and Best Practices

August 11, 2022
Importance of Preventive Health Care for Women

Importance of Preventive Health Care for Women

August 5, 2022
NewsPostOnline

NewsPostOnline is an independent online publication that is a voice to the world of technology and marketing. Every month we reach over 10 million passionate technology enthusiasts who rely on us for news, reviews, features & product recommendations, etc.

Trust Seal

  DMCA.com Protection Status

Browse by Category

  • Advice
  • Apps
  • Architecture
  • Artificial Intelligence
  • Astrology
  • Augmented Reality
  • Automobiles
  • Beauty
  • Best Practice
  • Bitcoin
  • Blockchain
  • Business
  • Career
  • Case Studies
  • Companies
  • Cryptocurrency
  • Education
  • Electronics
  • Energy
  • Entertainment
  • Environment
  • Fashion
  • Finance
  • Food
  • Future
  • Gadget
  • Gaming
  • Health
  • Home
  • How to
  • India
  • Legal
  • Lifestyle
  • Marketing
  • Mobile
  • Music
  • News
  • NPO Radar
  • Opinion
  • Playstation
  • Politics
  • Product Reviews
  • Real Estate
  • Retail
  • Review
  • Science
  • Social Media
  • Sports
  • Startup
  • Strategy
  • Tech
  • Travel
  • Uncategorized
  • Virtual Reality
  • World

Recent News

seo

Is SEO Different for Law Firms’ Websites?

August 12, 2022
healthcare

Unusual Ways to Boost Your Health in 2022

August 11, 2022

We are Listed

  • About
  • Advertise
  • Terms and Conditions
  • Privacy Policy
  • Cookie Policy
  • Submit Your Content
  • Contact Us

© 2021 NewsPostOnline. All Rights Reserved

No Result
View All Result
  • Submit Your Content
  • Editorial Policy
  • Advertise
  • Send Us Tip
  • About
  • Contact Us
  • Jobs

© 2021 NewsPostOnline. All Rights Reserved

This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our I Agree