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How Executive Coaching Benefits Your Business

Salma El-Shurafa by Salma El-Shurafa
July 31, 2020
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Business coaching refers to a series of private conversations between an executive and a coach. Its main goal is to give key persons in your business the right knowledge and opportunities so they can become effective.

Today, most businesses are embracing executive coaching as an excellent way of enriching the workplace. Many entrepreneurs, leaders, and managers have found coaching to be rewarding.

7 Ways Coaching Can Help Your Company

A business coach will work with you and your key personnel so you can realize potential solutions, gain a viewpoint on several issues, and work on areas that need improvement. Developing excellent communication with everyone you supervise is the main benefit of coaching. The coach will employ different approaches to help you and your managers perform better at work.

Here’s how executive coaching can positively impact your organization:

1. Enhances emotional intelligence

Emotional intelligence refers to one’s ability to identify their own emotions and knowing what these feelings mean and how they affect people around you. By having real emotional intelligence, you get to understand everyone’s emotions and develop techniques to establish a better social relationship.

Personal growth begins with self-awareness. A business coach will make you aware of your reactions to situations and the effect of such responses on you and everyone under your supervision.

2. Establishes better communication

Business coaching fosters active and reflexive listening to ensure better focus on what other people are saying. The ability to listen is an essential skill for making sure that you know everything that is happening in your organization. Being a great listener allows you to communicate well, especially when articulating your visions, positions, and beliefs.   

3. Helps pinpoint proper resource allocation

Coaches will help you in prioritizing where your time and other resources must be spent. Also, they will assist you in evaluating if those allocations are in line with the needs of your company.

4. Fosters empathy

Empathy means putting yourself in another’s shoes – the feeling of being in the same situation as the other person. It is a powerful emotion that will soothe the receiver’s soul. It allows you to gain a deeper understanding of others’ feelings.

Through executive coaching, you will learn how to empathize so you can cater to the needs of your organization effectively. You can become a go-to person for counsel.

5. Empowers decision-making

Coaching will help boost your confidence to make the right decisions by providing more clarity and eradicating distractions. Also, an executive coach will ensure that all actions performed are aligned with your company’s values, purpose, and vision.

6. Ensures work-life balance

Being the corporate executive or leader is stressful, leaving you little to no time for self-care. Executive coaches will help ensure that you have work-life balance by providing useful tools to better cope with any challenging circumstances and preventing rooted behaviors.

Work-life issues can quickly be dealt with by managing stress, establishing positive relationships, enhancing well-being, and building confidence.

7. Provides external perspective

Getting an external perspective about the issues your organization is currently dealing with can help you come up with better solutions. An executive coach can provide you with insights into which areas need more attention and skills to improve on. This way, you can reassess your organization’s processes and gain a better perspective of how to make it productive and successful.

Business coaching is rewarding for any organization. Executives, managers, and leaders are expected to demonstrate strong leadership, excellent technical skills, and accountability behaviors. If you drive superb performance from good leadership, accountability, and ownership, you are in the best position to make well-informed decisions, offer excellent customer service, and lead and interact with everyone in your firm.

Finding the Right Executive Coach

Reap the benefits of executive coaching by hiring the right person for the job.

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First, examine all potential candidates by looking at their background. Ensure that they have all the necessary experience, know-how, and skills to provide the coaching you need.

Second, conduct an interview. It may be time-consuming to meet a bunch of coaches, but knowing the right questions to ask will help you choose the best coach. Just by having a conversation with the candidate will give you an idea of their personality. Choose someone who understands your current situation and provides ways to help you get to where you intend to go. The coach should have a similar mindset and attitude towards reaching your goals.

Third, check how they market their coaching services. Look at their websites and professional webpages. Coaches with superb marketing strategy imply excellent training capabilities.

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Lastly, look at their coaching style. Opt for a professional who offers an approach that suits your personality and learning needs. You and your key personnel can only grow and change if the coaching process works.

Indeed, the benefits of business executive coaching include increasing business productivity and ensuring success. Make sure you work with a coach who meets all the requirements for executive development.

Tags: coaching
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Salma El-Shurafa

Salma El-Shurafa

Salma El-Shurafa is an experienced Executive Coach and founder of The Pathway Project. She is a Professional Certified Coach by the International Coaching Federation (ICF), a Certified Professional Co-Active Coach from The Coaches Training Institute (CTI) and a graduate of CTI’s Co-Active Leadership program.

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