There are many factors that contribute to the success of a brand. The biggest and most recognizable brands today have one thing in common一they’ve got their branding strategy down pat.
Branding can make or break your business. It gives your name its personality and makes people recognize you, and distinguish you from your competitors. Branding is all about communication一getting your message across your market in a way that makes them want to identify with you. Read on for some quick tips on how to boost your branding strategy and up your brand’s image.
1. Decide and define the basics.
Be as clear as possible about who you are as a brand. It is important to define what your business offers so that you can connect it to its suitable target market. Once you identify who your audience is, it’s important to do extensive market research to find out what appeals to them and how you can incorporate that into your strategy.
2. Develop a kick-ass logo and brand visuals.
Come up with visuals that are not only eye-catching, but also something that people would remember and identify easily. Use design elements that match the personality of your brand. Make sure that logos, fonts, colors, etc. are consistent with the image you want to convey. Remember that these are gonna be seen across all your marketing materials, so it’s best to hit the bulls-eye with this one.
3. Get creative ideas from Pinterest.
If you’re looking for inspiration for a project you are working on, Pinterest never fails. There is no shortage of pegs and creative solutions for almost any topic you can think of. Yes, even when it comes to branding. You can also find many ideas for your visuals that would strengthen your brand’s identity.
4. Make a killer tagline.
To draw in and engage customers, keep it short and simple. Develop a tagline that people can easily connect to your brand and make them feel that they can relate to it. It should be clear and easy to understand. You can go for something witty, but not too clever. There’s a possibility that it would cause confusion or make people intimidated.
5. Be consistent but stay updated.
Be up-to-date on the needs and wants of your customers, and be a brand that knows how to listen and adapt. Ask questions and really get to know your audience, and make sure you keep up with them. Just keep in mind that you shouldn’t steer away from your brand’s identity as you make changes and improvements on its other aspects.
6. Use social media to your advantage.
From promotions to giveaways, social media is an effective tool. Practically everyone has at least one social media account, so it is essential to know the ropes of social media and how you can use it to your brand’s advantage. If you haven’t yet, it’s about time to familiarize yourself with how to market through different platforms and use its analytics to track your marketing performance. If this isn’t your thinking, you can hire a social media specialist to manage this area.
7. Stay connected through influencers.
Build your online presence by working with a pool of credible influencers. Influencer marketing is one of the strongest ways to help your brand connect and communicate with your audience, especially during this pandemic. People have been using their phones a lot more, and often rely on influencers they trust for quality reviews of a product or service they want to try themselves. The accounts you choose to work with will forever be identified with your brand, even after the contract ends. That’s why it is important to choose wisely and do extensive research before you strike a deal with them.
8. Know your competition.
As the saying goes, keep your friends close and your enemies closer. Get to know who your competitors are and what they offer–how they are different from you. The more you know and understand about them, the better it is for building your business. Try to find out everything you can–from their resources to their strengths and weaknesses–so that you can use them to your advantage.
9. Be relatable and keep it friendly.
Have you ever wondered why the Kardashians have been so popular all this time? One of the biggest reasons is that they talk to their audience as if they were their friends. Watching their show almost feels like you’re on a video call with your besties and they’re just updating you on what’s happening in their lives. That’s how they built a relationship with their fans who always eagerly await the next episode.
10. Get a branding consultant on board.
Having a marketing professional’s perspective can never hurt your brand. Invite someone with expertise in the industry to take a look at what you’ve been working on. Be open to suggestions and constructive criticism. They can spot issues that you might have overlooked, and provide analytical solutions on how to fix them.