NPO RADAR 2020: Top 250 B2B Technology Companies You Should Follow

This year 2020, we are introducing the NPO RADAR 250 Technology landscape for B2B marketing and sales companies based on extensive research and marketing analytics.

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Our NPO Radar 2020 Brings You The Top 250 B2B Technology Companies That We Believe Would Continue to Excite Us

Marketing Clouds for Total Customer Experience Management (The Big Five)

1. Salesforce
2. Genesys
3. SAP
4. Oracle Marketing Cloud
5. Adobe Experience Cloud

The above are the 5 biggest cloud companies ruling the market. Now a days every small companies like call centers are also moving their business to cloud and growing their business.

Marketing Automation

1. HubSpot
2. Pardot
3. Salesfusion
4. SharpSpring
5. MailChimp
6. Act-On
7. Selligent Marketing Cloud
8. ActiveCampaign
9. Maropost
10. GetResponse
11. Adestra
12. Demandforce
13. Zaius
14. Oracle Eloqua and Oracle Responsys
15. Zoho
16. Marketo
17. Netcore Marketing Automation
18. Mautic
19. Drip Ecommerce CRM
20. Keap (earlier Infusionsoft)
21. LeadSquared
22. Lead Liasion
23. bpm’online
24. GleanView
25. Listrak

3D Interactive Sales & Marketing, Augmented Reality, Virtual Reality and Mixed Reality Applications

1. Blippar
2. Kaon Interactive
3. WorldViz
4. Marxent Labs
5. Smart2VR
6. TRIVVER
7. VARJO

Customer Data Platforms and Customer Intelligence

1. IgnitionOne
2. Arm Treasure Data
3. Lytics
4. Segment
5. Experian
6. Acxiom
7. Tealium
8. BlueConic
9. IPONWEB
10. Optimove
11. Hull.io
12. Simon Data
13. CaliberMind
14. NGData
15. Amperity
16. AgilOne

Marketing Performance Management

1. Allocadia
2. Bizible
3. Percolate
4. Hive9
5. Aprimo
6. Anaplan
7. SAS Marketing Ops
8. Adobe Campaign
9. Brightfunnel
10. Infor MRM

Content Marketing and Engagement

1. Uberflip
2. Kapost
3. SnapApp
4. LookBookHQ(rebranded as PathFactory, as on 5 May 2018)
5. Curata
6. UpContent
7. Outbrain Amplify
8. Contently
9. Sprinklr
10. Hootsuite
11. Oracle Content and Experience Cloud
12. Mapp Digital
13. Showpad
14. SABIO
15. Cheetah Digital

Event Management and Tracking

1. Certain Event Automation
2. etouches
3. RegOnline by Cvent
4. Eventbrite
5. Bizzabo
6. Hubb
7. Splash
8. Eventogy
9. Symphony
10. Eventsforce
11. Hubilo
12. Dryfta

 Predictive Analytics and Sales Intelligence Tools

1. Mintigo
2. EverString
3. Infer by Ignite
4. Radius
5. DiscoverOrg
6. FICO Predictive
7. Ambition
8. Cien
9. 6Sense
10. Clari
11. Datahug
12. Qymatix
13. Looker
14. Tableau
15. Infusionsoft
16. TopOPPS
17. Leadspace
18. Pega
19. Seismic
20. InsideSales.com
21. GoodData
22. LeanPlum
23. Neustar
24. TechTarget

Data Science, Visualization, and Marketing Analytics (The 16) 

1. TIBCO
2. Statistica
3. Teralytics
4. OmniSci (renamed from MapD Technologies)
5. Buxton Analytics 
6. Alteryx
7. Toluna
8. LatentView
9. Datorama
10. Chartio
11. Informatica
12. DataFox
13. Zilliant IQ
14. DataXu
15. Swrve
16. Zementis

 Media Intelligence and Social Media Monitoring

1. Cision
2. Talkwalker
3. Meltwater
4. Sysomos
5. Synthesio
6. Brandwatch
7. Sprout Social
8. Sendible
9. NetBase
10. Crimson Hexagon
11. Track Maven
12. Union Metrics
13. Unmetric
14. Socialbakers
15. Audiense
16. NUVI
17. Simply Measured
18. AgoraPulse

 Conversational Marketing— Chatbots, Voice Assistants, Contact Center Automation

1. Drift
2. Zendesk
3. Freshdesk
4. Atlassian
5. RingCentral
6. Chatfuel
7. NewVoiceMedia
8. Salesmachine

Audience Data and Identity Resolution

1. Janrain
2. Triton Digital
3. Evergage
4. Tru Signal
5. Okta
6. Bitium
7. OneLogin
8. LogMeIn
9. Ysance
10. SimilarWeb
11. SmarterHQ
12. Monetate
13. Dynamic Yield

Video Marketing for B2B

1. Wistia
2. TwentyThree
3. Animoto
4. Vidyard
5. Brightcove
6. SproutVideo
7. Knovio- Knowledge Vision
8. Innovid
9. BombBomb
10. Zype
11. Ooyala
12. Kaltura
13. Vimeo
14. Panopto

Advertising, Post-Click Marketing and Ad Network Management

1. ViralGains
2. Outbrain.com
3. Admixer
4. Jebbit
5. Instapage
6. Perfect Audience
7. Quadient Digital Experience

Digital Asset Management

1. Acquia
2. Canto
3. Widen
4. Bynder
5. Wrike
6. Sitecore
7. Kentico

State-of-the-Art Artificial Intelligence

1. Conversica
2. Fractal Analytics
3. Invoca
4. DeepIntent
5. Uru
6. Sensory
7. Protagonist
8. SalesBrain
9. Lytics
10. Sentient AI
11. Equals 3
12. Aivo
13. Intercom
14. Alexa for Business

Digital Advertising and Live Analytics

1. SpotX
2. Criteo
3. 4C Insights
4. PubMatic
5. Marin Analytics
6. Nielsen Analytics
7. Marchex
8. Comscore
9. Dataxu
10. Choozle
11. Verizon Media DSP
12. MediaMath
13. Conversant
14. The Trade Desk
15. Quantcast
16. Viant Advertising Cloud
17. Steelhouse Edge
18. Vungle
19. Xaxis
20. Pixability
21. Teads

Video Conferencing

1. GoToMeeting
2. Zoom Video Conferencing
3. RingCentral
4. Skype for Business
5. CiscoWebex
6. BlueJeans
7. UberConference
8. Zoho Meeting
9. Free Conference Call
10. Polycom
11. Fuze
12. Qumu

Learning and Training

1. Medill School of Journalism, Media, Integrated Marketing Communications
2. Arke University
3. HubSpot Academy
4. LinkedIn Sales Navigator
5. Salesforce Trailhead / Salesforce Learning Centre
6. Adobe eLearning
7. Content Marketing Institute(CMI)
8. ITSMA Account-Based Marketing Certification and Mentoring Program 
9. Demandbase ABM
10. Marketo University
11. Gartner Marketing Technology