This year 2020, we are introducing the NPO RADAR 250 Technology landscape for B2B marketing and sales companies based on extensive research and marketing analytics.
Our NPO Radar 2020 Brings You The Top 250 B2B Technology Companies That We Believe Would Continue to Excite Us
Marketing Clouds for Total Customer Experience Management (The Big Five)
Marketing Automation
- HubSpot
- Pardot
- Salesfusion
- SharpSpring
- MailChimp
- Act-On
- Selligent Marketing Cloud
- ActiveCampaign
- Maropost
- GetResponse
- Adestra
- Demandforce
- Zaius
- Oracle Eloqua and Oracle Responsys
- Zoho
- Marketo
- Netcore Marketing Automation
- Mautic
- Drip Ecommerce CRM
- Keap (earlier Infusionsoft)
- LeadSquared
- Lead Liasion
- bpm’online
- GleanView
- Listrak
3D Interactive Sales & Marketing, Augmented Reality, Virtual Reality and Mixed Reality Applications
Customer Data Platforms and Customer Intelligence
- IgnitionOne
- Arm Treasure Data
- Lytics
- Segment
- Experian
- Acxiom
- Tealium
- BlueConic
- IPONWEB
- Optimove
- Hull.io
- Simon Data
- CaliberMind
- NGData
- Amperity
- AgilOne
Marketing Performance Management
Content Marketing and Engagement
- Uberflip
- Kapost
- SnapApp
- LookBookHQ(rebranded as PathFactory, as on 5 May 2018)
- Curata
- UpContent
- Outbrain Amplify
- Contently
- Sprinklr
- Hootsuite
- Oracle Content and Experience Cloud
- Mapp Digital
- Showpad
- SABIO
- Cheetah Digital
Event Management and Tracking
- Certain Event Automation
- etouches
- RegOnline by Cvent
- Eventbrite
- Bizzabo
- Hubb
- Splash
- Eventogy
- Symphony
- Eventsforce
- Hubilo
- Dryfta
Predictive Analytics and Sales Intelligence Tools
- Mintigo
- EverString
- Infer by Ignite
- Radius
- DiscoverOrg
- FICO Predictive
- Ambition
- Cien
- 6Sense
- Clari
- Datahug
- Qymatix
- Looker
- Tableau
- Infusionsoft
- TopOPPS
- Leadspace
- Pega
- Seismic
- InsideSales.com
- GoodData
- LeanPlum
- Neustar
- TechTarget
Data Science, Visualization, and Marketing Analytics (The 16)
- TIBCO
- Statistica
- Teralytics
- OmniSci (renamed from MapD Technologies)
- Buxton Analytics
- Alteryx
- Toluna
- LatentView
- Datorama
- Chartio
- Informatica
- DataFox
- Zilliant IQ
- DataXu
- Swrve
- Zementis
Media Intelligence and Social Media Monitoring
- Cision
- Talkwalker
- Meltwater
- Sysomos
- Synthesio
- Brandwatch
- Sprout Social
- Sendible
- NetBase
- Crimson Hexagon
- Track Maven
- Union Metrics
- Unmetric
- Socialbakers
- Audiense
- NUVI
- Simply Measured
- AgoraPulse
Conversational Marketing— Chatbots, Voice Assistants, Contact Center Automation
Audience Data and Identity Resolution
- Janrain
- Triton Digital
- Evergage
- Tru Signal
- Okta
- Bitium
- OneLogin
- LogMeIn
- Ysance
- SimilarWeb
- SmarterHQ
- Monetate
- Dynamic Yield
Video Marketing for B2B
- Wistia
- TwentyThree
- Animoto
- Vidyard
- Brightcove
- SproutVideo
- Knovio- Knowledge Vision
- Innovid
- BombBomb
- Zype
- Ooyala
- Kaltura
- Vimeo
- Panopto
Advertising, Post-Click Marketing and Ad Network Management
Digital Asset Management
State-of-the-Art Artificial Intelligence
- Conversica
- Fractal Analytics
- Invoca
- DeepIntent
- Uru
- Sensory
- Protagonist
- SalesBrain
- Lytics
- Sentient AI
- Equals 3
- Aivo
- Intercom
- Alexa for Business
Digital Advertising and Live Analytics
- SpotX
- Criteo
- 4C Insights
- PubMatic
- Marin Analytics
- Nielsen Analytics
- Marchex
- Comscore
- Dataxu
- Choozle
- Verizon Media DSP
- MediaMath
- Conversant
- The Trade Desk
- Quantcast
- Viant Advertising Cloud
- Steelhouse Edge
- Vungle
- Xaxis
- Pixability
- Teads
Video Conferencing
- GoToMeeting
- Zoom Video Conferencing
- RingCentral
- Skype for Business
- CiscoWebex
- BlueJeans
- UberConference
- Zoho Meeting
- Free Conference Call
- Polycom
- Fuze
- Qumu
Learning and Training
- Medill School of Journalism, Media, Integrated Marketing Communications
- Arke University
- HubSpot Academy
- LinkedIn Sales Navigator
- Salesforce Trailhead / Salesforce Learning Centre
- Adobe eLearning
- Content Marketing Institute(CMI)
- ITSMA Account-Based Marketing Certification and Mentoring Program
- Demandbase ABM
- Marketo University
- Gartner Marketing Technology
