There are many great ways to promote your brand, but engaging content is better. Content marketing has gained quite popularity in recent years, and rightly so.
Content marketing has enabled us to do something that we didn’t have before, and that’s a way to connect and communicate with our customers. With engaging content, your brand can reach so many people who can easily become your most loyal customers!
And what is considered engaging content? Everything from infographics, written words, videos, audio, etc.
If you’re interested in creating engaging content to showcase your fashion brand, here are some of the best practices that you’ll find helpful.
- Make real-time content
It’s always a smart idea to try to make real-time content. Real-time content includes current trends, breaking news, and all the relevant events happening in the fashion industry and other closely related industries.
Creating this content will help you position your brand as up-to-date and bold. It will also help you bond your brand with your audiences.
Implementing real-time content is a good way to improve your content strategy because it’s one of the most effective in the current business setting. And best of all, it’s not so difficult to implement at all.
- Lookbook shots
As a fashion brand, lookbook shots are a must because they can perfectly showcase the clothing you sell – all the details, textures, and colours. Regardless of whether you’re a ready-to-wear fashion brand, or you sell custom clothing, lookbook shots will help you look like a professional brand.
For lookbook shots, the most important thing is to have a clean background and high-quality photos. The best would be to hire a professional photographer, models, style, and makeup artists and organise the shoot at a studio.
Nothing will beat professionally done lookbooks, and if you aim to create a professional-looking brand, then you should invest in your lookbook shots.
- Make use of popular hashtags
Popular hashtags are still one of the best ways to increase social media engagement and attract new customers. And people love using hashtags because they make it easier for them to search for products or services.
If you aren’t sure which hashtags are popular, you can always Google them. Each social media platform has different trending hashtags. Hashtags that are always popular include #fashion, #photography, #TBT, or #FBF.
So, don’t be shy and use as many hashtags as possible – the more, the better!
- Styling tips
A great idea for engaging content for your fashion brand is to include styling tips with the clothes you sell. Maybe potential customers like the clothing you sell, but they don’t know how they would style it.
That’s where you could come in. Offer styling tips to your audiences, and show them different ways to style one garment piece.
Offering styling tips can help you with two objectives – showing your customers that your product can be a significant investment and also providing helpful styling tips and, in that way, building a lasting relationship with them as well.
- Behind the stage content
People love seeing and hearing origin stories and discovering how something is created. So, why not make the most of that knowledge? Take your audiences backstage and show them how you create your products.
This is not only a great way to share the creation story but also a great way to engage your current and potential customers. If you show your customers everything it takes to create a garment – from the idea and design to the manufacturing process – they might better appreciate what you do.
- Create original and educational content
Providing value through original and educational content is a great way to attract followers and gain loyal customers. As a fashion brand owner, you have many opportunities to make your content original, informative, and educational.
People love learning new things about fashion – different materials, manufacturing processes, how fashion affects our environment, and so much more. This type of content will engage your followers in meaningful conversation, and you’ll be able to gain new and loyal customers much faster.
- Video content
Currently, one of the most popular types of content is video content. Almost all social media platforms are slowly realising this, enabling video uploads and sharing options. Instagram reels have recently gained so much popularity that everyone is making videos on that platform.
Once again, you can make great use of this trend. Video content has far more potential to reach more audiences than you can imagine. So, you can turn those lifestyle photos into videos and make the most of them. Other creative ideas are also very welcome!
- Humour can be your best friend
Humour can be an excellent tool for engaging more customers. Incredibly, you want to be professional, but you don’t always have to be so solemn about your business.
An excellent way to bond with your customers can be through humour. Don’t be afraid to share memes or funny videos, funny facts, or ask silly questions. Humour can make your brand more relatable to your customers, and if your brand is perceived as funny, you’re more likely to gain more followers who will become loyal customers over time.
When creating content for your brand, the key is to be consistent and intentional and showcase your brand in the best possible light. Additionally, don’t be afraid to show more of yourself in the process because you’re your brand.
