There is a certain appeal to traditional marketing now that most everything has gone online. For instance, getting a print catalog in the mail is actually a bit nostalgic. However, most businesses know that it is crucial to stay on top of virtual business trends. Does this mean that print marketing is dead? Has digital marketing taken over completely?
Traditional Marketing
Whether you run a large corporation, small business, or anything in between, marketing is a huge aspect of the day-to-day job. Before the internet, the only advertisements available were tangible or audible. Some examples include:
- Billboards
- Direct mail
- Catalogs
- Brochures
- Flyers
- Business cards
- Radio ads
These are still widely used, so is there a purpose? That depends.
Digital Marketing
All businesses need an online presence. That is simply how society is operating. Technology changes quickly, and brands are expected to adapt.
There are numerous advantages to marketing online. You can target your efforts to a specific audience, and your potential audience has opened up to expand the globe. Digital marketing can also be cheaper and more eco-friendly. It is also more accessible to most households. Some of the most popular forms of digital marketing include:
- Social media posts
- Blog articles
- Search engine ads
- Influencer collaborations
- Downloadables
- SEO
- Email campaigns
However, this will likely change in the future. There is always a new platform or media outlet. Furthermore, the people consuming this content are constantly bombarded with easy-to-digest snippets. How do you set your business marketing efforts apart from the others?
Creativity Rules
Across the board, clever creativity reigns. Regardless of the style of marketing, you will have to stand out. This can mean different things to different companies, but there is a general rule of thumb. Create advertisements that resonate with your audience.
Innately, humans pay attention to something only if it benefits them in some way. The easiest way to do this is to make content that relates to some aspect of their life. Consequently, incorporating this into print marketing can be achieved through digital innovations. This goes to show how a combination of digital and print marketing is key.
