For the past several years, cross-platform mobile app development has become tremendously popular as an increasing number of businesses are adopting mobile apps as their prime digital means to reach out to their audience. The benefit of a cross-platform development approach is that it allows building a single app that can be available across all mobile platforms, including Android, iOS, or Windows. Whether you are an iOS or Android app development service provider, you can serve a wider range of clientele with this development approach.
Let us explain here some of the key advantages of cross-platform mobile app development.
Reusable Code
Thanks to this approach, developers don’t need to write fresh codes for separate platforms. Instead, the developers can reuse the code written for the app across all platforms. This minimizes repetitive tasks, developer efforts, and thus speeds up the project. Thanks to the reusable code, a streamlined and consistent performance can be maintained across the platforms.
Reduced Cost of Development
The cross-platform mobile app development helps companies to invest only once for building an app, unlike the earlier times when they used to invest separately for multiple platforms while building the same app. Thanks to this approach, thru can use the same code base and don’t need to invest in too many tools and technologies.
Modularity With a Range of Plugins
Plugins offering additional functions helps to tweak the app functions for each platform and make the development process easier. With the cross-platform mobile app development, approach developers can easily access a lot of plugins that make the development process simple. There are some helpful tools such as PhoneGap and Appcelerator, that can allow easy access to many plugins. Thanks to these plugins, APIs can be used across multiple platforms, and accordingly, modifications can be implemented.
Consistent And Uniform User Experience
Delivering consistent user experience across multiple platforms remains a big challenge when you build apps natively for each platform. Using cross-platform app development, you can easily ensure this consistency and uniformity of the look, feel, and user experience. Since customers are going to use one single app on multiple devices, this uniformity is crucial for the brand image as well. Thanks to the use of a single set of tools and reusable code base cross-platform apps can easily deliver consistent and uniform user experience across all devices and platforms.
Fast-Paced Development
Since the demand for mobile apps is continuing to increase, and since the time for development directly impacts the cost of the project, faster development is a crucial requirement for app projects now. This is where cross-platform mobile app development excels. Since the app code is written only once for being used across multiple platforms, the entire development time for each separate platform can easily be saved.
Great Cloud Support
Cross-platform apps are preferred by enterprises simply because of the robust cloud support they come with. Frameworks like Titanium and Phone gap that are widely used by cross-platform developers easily help in integrating cloud to the apps. Besides faster development and budget advantages, this is another reason for the enterprises to prefer cross-platform development.
Easy Implementation
The cross-platform development approach offers unmatched modularity and flexibility for the developers. Whether it is about incorporating changes or for using the resources, you have a unified approach. Moreover, there are a number of tools to help you do this more easily. For instance, we can name tools like PhoneGap and Appcelerator. Appcelerator can allow you to write code in HTML5 for all platforms, and this code will be conveyed to plan specific versions. Thanks to these tools, you can easily implement the app on different platforms by using their respective resources.
Cross-Platform Development Helps with Easier Prototyping
Creating robust and complete prototypes with all functions and design elements put in their right places is a strategy embraced by most leading app development companies. A complete prototype helps to shape the app design with its functional and design elements for better evaluation of the app right at the beginning. As faster development remains a focus in cross-platform mobile app projects, such prototyping is necessary to ensure optimum quality.
Seizing the Market Opportunity Early
The app development market is highly competitive now as most businesses are jumping on the bandwagon of mobile marketing. Naturally, launching a product early and making the mobile presence complete across multiple platforms remains a focus for the businesses. The cross-platform development approach ensures a spot in the market with minimum resources while helping a business to capitalize on the scope across platforms.
Scope of The MVP Approach
These days the cross-platform development approach can further take the advantages of a Minimum Viable Product (MVP) approach to development. This allows building a basic app with elementary features while upgrading the app with new features and value additions over time as per the user feedback. This further helps in building an app with the least minimum resources while keeping the options open for further value additions.
Conclusion
Cross-platform app development has been widely popular across business niches and customers worldwide because of its relative ease of development and utilization of resources that even small businesses can afford. No doubt, this approach facilitated a level playing field for most marketers across business sizes and brands.
