Thanksgiving is a great time to offer gratitude to your loved ones, family, and friends. It also serves as the informal start of the shopping season.
Over the Thanksgiving holiday, around 58 million individuals purchase online. Despite COVID-19’s negative economic consequences, $10.8 billion was nevertheless spent digitally in 2020.
10 ways to use Thanksgiving marketing for helping your retail business
Thanksgiving discounts are offered and promoted by large retail companies with substantial marketing expenditures.
And even though it might sound frightening, you can rival big companies. Providing a local substitute to a huge box for Christmas shopping will put you before your customers if you run an engaging Thanksgiving campaign.
You may convey this information to your clients with the aid of digital marketing. Utilize these Thanksgiving promotional activities to draw customers to your online and offline store.
- Send emails relevant to Thanksgiving
To greet your consumers a happy Thanksgiving and to notify them of impressive bargains you will be offering soon, use email templates with Thanksgiving themes.
In your communication, highlight Small Business Saturday, Black Friday, or Cyber Monday and remind customers about special discounts, offers, or promotions.
Make sure to remember to build your Thanksgiving messages by adding them to your digital marketing calendar.
- Inspire others to volunteer
Thanksgiving is a holiday centered around giving, making it the ideal opportunity to hold a charity event. Join forces with a community nonprofit organization and motivate your clients to donate. Hold a fundraiser, such as a packaged meals drive or a half marathon, and donate the proceeds to your chosen charity.
While several Thanksgiving promotional activities focused on attracting consumers to your company, this one is about enhancing your reputation in the neighborhood and cultivating relationships with possible new clients.
If at all feasible, connect the charity to your company. Promote your event with eye-catching Thanksgiving flyers and greater social media engagement with high-converting videos and graphics.
- Hold a demonstration or shopping event
If you own a physical site, invite customers to events with Thanksgiving themes. Get several pumpkin pies and cookies for people to snack on as they explore, provide free gift packaging and early-bird deals on Black Friday to encourage people to spend, or host an in-store demo.
Demonstrate to buyers how to prepare a delectable dish or a project for their household with a Thanksgiving concept. Get inventive to draw consumers to your shop.
- Produce content relating to Thanksgiving
Regular content creation is a further strategy for improving your SEO during the vacations. Recipe exchanges, staff highlights, Thanksgiving decor suggestions, and teases about your future promotions are a few Thanksgiving promotional strategies you may use on social networks.
Your postings should be varied. To create a connection with clients, tease them with promotional offers to make them excited for the Thanksgiving holiday.
For instance, create a Thanksgiving poster providing a glimpse of personalized recipes to honor the holiday. Offer a deal to get consumers to buy your goods if they coincide with the holiday.
- Produce a Livestream with a holiday theme
Thanksgiving promotional activities don’t just have to revolve around offers and deals. They may also assist you in increasing web traffic. To create a buzz for your store, make movies with a Christmas theme or broadcast a live event.
Organize a cooking tutorial video where you show them how to make a unique Thanksgiving dinner if you supply kitchenware and other household items. Use merchandise from your store and discuss it in the clip. Give customers advice on holiday decorating or dressing up for dinner.
- Hold a competition
Boost your social media following by holding a competition with a Thanksgiving vibe. Request that they publish on social networks with a specific hashtag on some of their favorite dishes, visually appealing treats, or table settings.
Make the regulations crystal clear and award the winner with a prize. To increase visibility, encourage participants to use a custom hashtag along with other popular ones such as #ThanksgivingTable.
- Use sponsored social media advertisements
Your clients are probably overwhelmed with advertisements because the Thanksgiving holiday is such an advantageous time for retail sales. Using social advertisements with Thanksgiving themes, stand out.
Depending on the number of views on Instagram and Facebook, offer auction prices. Based on the audiences you want to reach and the exposure you want, you can determine your expenditure.
To determine which messaging types are the most effective, create several test adverts and monitor your stats.
- Hold a gathering
Hosting a Thanksgiving celebration is another opportunity to distinguish you from the bigger stores in your community. These activities attract buyers to your shop and can be used to show your most devoted clients how much they are appreciated.
A shopping event with a festive concept can be held, complete with hourly freebies and exclusive deals. When you sell stuff, which can be utilized to make the holiday better, use the commodities to make holiday exhibits to entice customers to buy them.
- Refresh your listings
Customers will be able to locate you whenever they are outside if your local SEO (search engine optimization) is effective. Incorporating holiday hours plus website links are perfect ways to upgrade your digital footprint.
Ensure your contact details are accurate on the web by conducting an online search. By upgrading your catalogs, you increase the likelihood that when individuals search for retail establishments on their phones, you will appear.
- Support other small companies
Employ your Thanksgiving marketing to highlight other local companies as Thanksgiving is frequently linked with family and friends. To expose people to your partnership, you can make co-branded material for your homepage and social networks or use catchy videos.
If there’s a nearby business, you may collaborate via a co-promotion. For instance, if you run a beauty salon, you may team up with a pedicure parlor nearby to provide discounted spa treatments.
Designing your marketing strategies to draw visitors into your business should begin around Thanksgiving. To get people interested in your festive season discounts, use Thanksgiving promos like events, email marketing, and postings on social media.
By combining social media postings with a seasonal theme and marketing materials that are specifically designed to attract holiday customers, you can add diversity to your seasonal advertising.
With the aid of these deals, you may compete with major shops that heavily invest in attracting consumers to their establishments. Establish connections with customers and get them pumped up about your holiday deals to stick out.