Hook, line, and sinker.
That’s what you want to do when you want to catch customers. Whether you own a fabulous clothing boutique, a home appliance store, or a pet accessories shop, you want to attract the attention of your target market in the best way possible.
One of the ways to do so is to make your retail space as eye-catching as possible. If your goal is to get as much foot traffic as you possibly can, then you must wow your market with striking store details, such as an awe-inspiring wall, concrete flooring with one-of-a-kind designs, or interior lighting fixtures that can brighten up any mood.
Traditional brick-and-mortar retail spaces need to be as attractive as they can be, so customers will be compelled to go in. It should already be attention-grabbing from the outside. Inside, clients should feel comfortable so they can be in the best mood to shop.
When you are setting up a shop or want to do a store makeover, you should highly consider the design elements that you want to use. Dressing up your store to be stunningly beautiful is a fundamental requirement for any retail space. It should also be something unique, offering a look and feel that’s different from your competitors.
Aside from securing the services of interior fit-out companies to help you with the look of your retail space, visit reputable suppliers who can provide you a variety of options when it comes to decorative paints, flooring, and finishes.
Paint and flooring suppliers play a crucial role in setting up a gorgeous space by providing architects, contractors, or designers with the widest selection of colors, patterns, textures, and finishes for specific projects.
If you want to create an impressive retail space, you must take the following into consideration:
Decide on a theme or concept. What do you want your retail space to feel like? What vibe do you want it to give off? How do you want your target customers to see your shop?
Choose a theme that best goes with the mission and vision of your business. It must be on-brand and put your company’s best interests at heart. If you are selling children’s clothes, then you can go for a fairytale or superhero theme. If you’re selling ladies’ shoes, then you can go for a Parisian style boutique.
Whatever you decide your theme to be, then make sure that all the elements in your retail space all tie in beautifully with it. The look must be cohesive and consistent with your branding identity.
Make good use of color. When dressing up your shop, think of the colors that best go with your theme. Will you go with the company colors? Do you have a specific seasonal campaign that you want to follow?
You should also look into color psychology. Science says that certain colors denote a particular meaning or convey a specific mood. Virtual merchandising makes good use of this psychological connection as color is said to influence perception.
For example, choose a decorative paint with hues of blue if you’re in the business of selling noisy pets like birds, cats, or dogs. Shades of blue instill a sense of calm and peace. If you want a pop of color for a tech or gadget shop, you can use decorative coatings in shades of purple or pink.
Red is usually thought of as a passionate or aggressive color, so some retail store owners use it sparingly. It’s generally used when there’s a sale as a pop of red can readily catch the eye.
Don’t fail to consider the power of light. Effective lighting can cast an enchanting glow on items on display.
Highlight exclusive items with special lighting or use special lighting effects on your display window. You can also use lighting fixtures as a focal point in your shop, such as an ornate chandelier in a piano store or a modern lighting installation in an avant-garde eyewear boutique.
You can definitely use decorative elements in your shop. Match these with your theme so they become a cohesive display of artistic features.
Attract the shopping crowd by using exterior decorative finishes on your store’s walls. For example, you can add texture and style to your facades or vertical walls with high-performance wall texture paints. Alternatively, you can also recreate the vision of stones with polished plaster or other exterior decorative coatings.
Of course, you can also use unique props on display stands or windows, rare art pieces, antiques, or some other form of décor that will go well with the overall theme of your retail space.
Retail floors need not be confined to boring old gray concrete.
Create a “disruptive” feel by transforming your floors with decorative flooring. You can go for a highly transparent and high-performance solvent-free resin that can provide a clear gloss surface for your floors. It can be used to create seamless and tailor-made designs based on your requirements.
You can also choose decorative floorings and finishes using your own customized patterns or pigments. It can even incorporate the use of other materials such as metallic particles, pearlescent effects, Swarovski crystals, glitter, and other decorative components.
When designing your retail space, make use of color, light, decorative paints or floorings that are in sync with your overall theme or concept. These will help attract the attention of your target audience.
Once your customers are inside, these design elements will help set the mood and may encourage them to buy your products.