Setting up a business is hard, but do you know what is even harder?
Turning prospects into leads and then converting them into loyal customers.
While there are several ways to generate leads and initiating the conversion, blogging happens to the most effective way to achieve those goals.
However, it will be wrong to assume that blogging means success. To attract, convert, close and delight your audiences with your blogs, you need proper planning with our online Assignment Assistance.
While there are different types of blogs to address the different stages of a buyer’s journey, one can also play with a variety of blog structures to make the content look more fun.
While it is important to make sure the blogs look interesting to the readers, one also needs to think from the business aspect.
This blog discusses 5 such blog structures that can not only lay the foundation for interesting content but also help you produce SEO-friendly content for better reach and conversion.
Listicle structures are one of the basic blog structures that websites use for their content. The structure of this kind of blogs, as you can guess, follows a listicle format. Take this particular blog for an example. Here I have provided some background information about blogs and the purpose of blog structure in the introduction before coming to the list of major blog structures.
It is easier to work with such blog structures as you can develop the outline of the blog in a jiffy as soon as you know about the list entries. If you check out the popular blogs such as Buzzfeed, Wired, or Readers Digest, you will find hundreds of blog posts with a similar structure.
Also, developing the title of such blogs is comparatively simpler than a lot. The title of a majority of the listicle blogs starts with a number, such as –
- Top X Things for…
- X Crucial Things Everyone Needs to…
- My X Favourite things for…
While working on listicle blog structures, ensure that there is uniformity among the pieces of content under each entry in the list.
Dos and Don’t or Pros and Cons
You can consider this blog structure as a variation of the listicle format. However, instead of talking about a single list of things, here you discuss a pair of lists, usually in the form of Dos and Don’ts, Pros and Cons, or Advantages and Disadvantages.
It is also easy to create an outline of such blogs. All you need to do is find a topic and discuss two sides of it. Generally, the dos and don’ts or pros and cons blog structure is used to describe a product or service. And this structure can be used to convince a reader to avail a service or product which he/she is already considering along with other options.
If your topic is about one specific product, service or issue – this blog structure is one of the best options to consider for the content. Creating the title of this type of blogs is also easy. For example:
- Dos and Don’ts of …
- Pros and Cons of …
- Advantages and Disadvantages of Availing …
If you want, you can discuss each point under Dos and Don’ts categories individually, or you can simply mention the dos and don’ts in bullet points.
Another common blog structure that you must have seen a number of times in the past few weeks is the How-to blog structures. As you may have already guessed it, the How-to structure is used for the topics that involve a process. If you have launched a product or service and want the customers to know the right way to use it, a how-to blog with detailed steps may be the right thing to offer.
How to blogs require more planning than the ones mentioned above. Just knowing the topic is not enough to prepare the outline. You also need to be aware of each step required for the process you are about to write. Usually, you talk about the issue briefly in the introduction and then talk about the steps in details. The sequence of the steps is crucial while creating the outline.
The titles of “how-to” structured blogs generally look like this:
- How to Do…
- Step-by-Step Guide to
- X Steps to Do…
If you are choosing this blog structure for your content, make sure you know the right steps that go into the blog.
Compare and Contrast
This blog structure is quite similar to the essay structure of the same name. This blog structure is ideal for comparative analysis of two or more things. Businesses often use this blog to explain why their product or service is better than its competition, or to help the audience make an informed choice between two things.
This essay structure can be presented in several ways, depending on the word count you are looking for. You can simply describe a bit about both the things that you are comparing and then have a side by side comparison in a table format, or discuss both the things separately and then offer a comparative analysis at the end.
The titles of such blogs usually look like the following:
- ABC vs XYZ
- X or Y – Which Is Better?
- A Comparative Analysis between X and Y
While preparing the outline of such blogs, try to be objective and refrain from sharing your personal opinion.
This is another common blog structure that is more common among independent bloggers. As you can guess, if a company offers the review of a certain product or service, it may come off as a biased review since the company is also in the operating in the same market. However, businesses can ask independent bloggers to write such blogs as a guest contributor to their websites.
The review blog structure does not follow a fixed outline. Some bloggers like to highlight pros and cons of the thing they are reviewing and then provide their verdict, while some prefer to evaluate various aspects of the thing individually before sharing their verdict. Some even draw a comparison with similar things available in the market while reviewing the topic in question.
The typical titles of review blogs look like the following:
- Read This Blog before Buying XYZ Product
- Is It a Good Idea t Buy XYZ?
- A Complete Review of XYZ Product
Here the writer can share his/her personal opinion about the issue. However, for better reception of the review, it is recommended to support the opinion with evidence or facts.
Apart from these five major blog structures, you may find several blogs with different structures on the internet. However, the most successful and engaging blogs usually follow one of these aforementioned structures. If you still have doubts about the mentioned blog structures, you should look for similar blogs on the internet and try to use them as templates.