Tech

Chatbots: Innovative Business Approach

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Do you ever call customer services and get an auto-generated message like our executive is on the call with another customer, please be on the line, you’re next.? 

Yea it sucks!!! 

A chatbot is something you’ve probably interacted with. Like, have you ever looked at a product and a window popup on your screen asking for help you need. 

Yes, those are the chatbots. 

Chatbots are the new trend and every company wants to have this feature on their website for a better customer experience. 

Since last year, almost 70% of the population has associated with a chatbot to get customer services globally. 

Isn’t it exciting? So let’s start to talk about Chatbots in detail.

What Are Chatbots?

A chatbot is a software that is designed to communicate with humans via the internet. These are generally programmed with different responses based on what a user chooses or requests.

Most chatbots are designed with specific responses and built-out conversation trees. There are many third-party services that make it easy for marketers and business owners to build out their own chatbot conversation trees. It is a software that is designed to work without the help of any human resource. Chatbots can answer the queries of users just like a real person.

This feature can help businesses to ease the process of answering repetitive questions for their customers, speeding the time to resolution for clients, and reducing the pressure on agents by generating an automatic system.

Like any other application, chatbots too have application layers, databases, Conversational User Interfaces(CUIs), and APIs.

There are three common kinds of chatbot available today-

  • Rule-Based Chatbot-

As the name suggests these chatbots provide a predefined answer to very specific questions.

  • Intelligent Chatbot-

Intelligent chatbots help users to perform a specific task by understanding their intent through text or voice messages. These bots are trained to understand specific words and phrases that trigger a reply.

  • AI-Powered Chatbot-

These chatbots have a unique feature to remember the context of conversation and to understand the preference of users.

How Do Chatbots Work?

If we ask Amazon’s Alexa who is the president of America? It will tell us the name of newly elected president Joe Biden.

The working of Chatbot depends on three classification methods.

  • Pattern Matches
  • Natural Language Understanding
  • Natural Language Processing
  1. Pattern Matches-

Bots use pattern matches to collect the text and it produces an appropriate response from the clients. Here chatbots use certain rules or scripts and structure to provide the answer. Chatbots use an information base that includes documents that again contain guides and templates.

When a user’s input matches the pattern it sends back a message stored in the template as a response.

We can better understand this with the following examples-

Human: Who invented the email?

Robot: According to Google, Ray Tomilson invented email.

The chatbot gives the correct answer because his name is in the related pattern. 

In a similar way, the chatbots react to anything relating to correlated patterns.

This means the question of the user must match the pattern.

  1. Natural Language Understanding (NLU)-

Natural Language Understanding mainly focuses on machine reading to comprehend the content. It helps computers to understand the content or text entered by the user. Without understanding the text it is very difficult for the computer to do further processing.

The main purpose of NLU is to extract the meaning of the text, to analyze the intention of the writer. This allows the automated agent to know what and how to reply.

  1. Natural Language Processing (NLP)-

NLP makes human language understandable to machines. NLP is used to explain the structure and purpose of human language by analyzing various features like syntax, semantics, pragmatics, and morphology.

Types Of Chatbots For Solving Business Problems

Website Chatbot-

A website chatbot is what keeps you live on the website. It interacts with your website’s visitors through a text interface. The purpose of chatbot varies according to the function of your websites.

You can use a chatbot that may assist your users to find information about your product or help them by answering questions related to the selling of the product.

Social Media Chabot-

Social media bots are different from normal chatbots.  They don’t communicate using language, they just do simple interactions like ‘follows’ and ‘likes’.

They help to increase the number of followers by creating automatic messages, advocating ideas from fake accounts, and many more.

These bots can be used to infiltrate groups of people and used to propagate specific ideas. Social media ‘.bots can create fake accounts (although this is becoming more difficult as social networks become more sophisticated), amplify the bot operator’s message, and generate fake followers’ likes.

Twitter Chatbot-

A Twitter Chatbot is a type of bot software that controls a Twitter account via the Twitter API.

It performs tasks like broadcasting helpful information, creating interesting and creative content, and automatic replies to users.

Facebook Chatbot-

A chatbot in Facebook is an artificial intelligence program, it communicates with people, gives a response to a particular question, and automatically provides suggestions. Chatbot provides answers to users’ questions by analyzing the profile of the user and as per the need of business.

To work, a chatbot in Facebook you must integrate with the Messenger chat application, and operate from there.

A chatbot allows you to:

  • Provide personal attention to the client.
  • Provide answers to the doubts of clients.
  • Add useful functionality to your Fan Page (which represents a great reason to follow you on Facebook).

Best Language For A Chatbot-

  • Java

Java is an object-oriented programming language, it is ideal for chatbot  development. With a lean and portable size, Java also offers an in-built garbage collection facility. Java has many unique features to develop AI- Chatbot.

Key features of Java Language-

● Java is highly scalable, it means that you can use this language on any hardware with ample of users.

● Java offers inbuilt garbage collection.

● Java is lean and highly portable, that means there are no system requirements to run the executable file.

  • Python

Python is the most widely used language for developing chatbots.https://www.incrementors.com/website-development-services/

Python is equipped with AIML or Artificial Intelligence Markup Language, which makes it extremely easier to compose syntax for complex Chatbot features. 

Key features of Python are-

 ● Python is used mainly for handling all the conversational components hosted by the webserver.

Python is a language with simple syntax.

Python has a unique library to accomplish various AI projects.

  • Lisp

It is one of the oldest high-level programming languages. It is a highly efficient and dynamic language. It is one of the best languages to develop intelligent and conversational chatbots.

Let’s look at the key features of this language.

● Lisp has dynamic prototyping capabilities. Which means as soon as you’re done with changes it will attempt them in real time scenario.

● It is also capable of processing various symbolic information intelligently.

  • C++

C++ is a language that can quickly build a sophisticated app with Machine Learning and the development of the neural network. It generates a quicker performance than any other language.

Key features of the C++ language are-

● C++ offers an unmatched high-level abstraction.

● C++  is the best option when you need to complete your work very fast.

Why Do Businesses Need A Chatbot?

In recent times, businesses are very desperate to introduce chatbots. This is because the tough competition makes it mandatory today for every business to adopt innovative technology. In order to grab profit and maintain a successful algorithm for the long term, it is crucial for businesses to follow the trend. If you want to make your business successful you need to interact with your customers.

Chatbots are an effective medium to provide instant answers to customers queries at any point of time round the clock.

Chatbots provide automatic solutions to users queries and help in effective handling of business.

Here are the reasons why chatbot is an essential part for business growth-

  1. Automated Customer Support For Similar Queries-

There are some basic questions that users ask in any type of business. For these specific questions, the same specific solutions are required to be answered every time when the user makes the query. For this purpose, a chatbot is the best engaging way to answer these common questions.

  1. More Success Chance –

By adopting a chatbot you can attract more customers and this can further enhance their loyalty towards your business. Let’s understand it in a better way if your business is the first to adopt new technology, it has more chances to achieve success.

  1. Accelerating Operations-

Chatbots do not have limitations like a human. Human agents can handle limited conversation at a time whereas Chatbot operates beyond that limit. Using chatbots in business complements efficiency in the human task force, boosting efficiency and reducing effort and cost. This definitely opens the possibility for you to enter a new market.

How Can You Use Chatbots In Marketing?

Chatbot marketing is a strategy that uses a chatbot to promote the business. A chatbot marketing strategy focuses on answering all your customer’s requests at priority.

There are a number of ways to use chatbot marketing in digital marketing.

Let’s discuss some of them-

  • Chatbot for Customer Service-

If you receive a lot of customer service requests in your business through messenger, a bot can be of great help in that. Chatbot can help your customers by providing answers to their questions or directing them to talk to the right person automatically.

  • Chatbots for Sales-

A  chatbot can help to promote your sale or business. It can help in many ways like setting up appointments for consultations or collecting emails for your newsletter. Many customers don’t want to pick up the call, so adding an easy way for them to start communication online can be helpful.

  • Chatbots for FAQs-

Programming a  chatbot with question options and their corresponding answer is a great way to offer up information to your audience in a more interactive setting. This can be helpful when customers ask common questions to your chatbot. It can be fun for customers to engage with your chatbots,  making them more likely to choose your company over your competitor.

  • Chatbot For Shopping-

The chatbot provides you an in-app shopping experience. You can customize it to allow customers to browse through products and even make purchases directly within the chatbot.

Thus, a chatbot can be a powerful tool for digital marketing because it is a direct form of one on one communication.

Sites offering Chatbot templates

  • ChatBot.com-

This helps you to easily make chatbots using its drag and drop chatbot builder. For this, you don’t need to use any coding and have any special technical skills.

It comes with pre-built templates that can be used as a starting point to quickly get your AI ChatBot up and running. These templates include different scenarios like selling products, customer service, recruitment booking, and many more.

  • Survey Sparrow Chatbot-

This chatbot is designed by one of the popular online survey tools, Survey Sparrow.  This chatbot not only just initiates a conversation but also acts as a platform for collecting feedback. This specially designed chatbot can collect information from individual website visitors.

This chatbot provides an initial 14 days free trial. The basic version is free with premium accounts starting from US$ 19.

  • Microsoft Bot Framework-

This bot has strong interactions with Microsoft APIs including Bing search, Text Analytics API and Cognitive Services. Its main targeted business is travel, banking, and the entertainment industry.

With its voice commands, it allows the organization to streamline its activities.

  • ChatterOn.io-

It is one of the best AI chatbots that provides the required tools to create Facebook messenger without any need for coding. It is so easy to use that even a non-technical user can handle it properly. You can set up the AI by giving a few examples based on the expected conversation between user and bot.

  • Mobile Monkey-

This chatbot platform has templates that are suitable for e-commerce business and customer support. Though it is a simple chatbot but does its work efficiently. The well-equipped templates make things much easier. In the e-commerce chatbot, you need to add product FAQs and a few general settings. This chatbot is ideal for small companies with its simplicity.

  • Aivo-

Avio can communicate with customers via text or voice.

Avio’s  AgentBot is flexible enough to adapt itself in accordance with the rules of the channel it is planted in. It collects data of customers for customized solutions and has a strong memory to provide answers during long conversation.

  • Amazon Lex-

Amazon Lex is a branch of Amazon Alexa. The technology functions as a service for creating conversational interfaces using voice and text. One can use it with any application. Lex bots work to carry out a specific ‘intent’ or action that you want it to perform.

Free Chatbot For Website

  • IntelliTix:

IntelliTix is very popular in industries like Education, E-Commerce, Real Estate, Automobile among others. 

It is capable to answer repeated and basic customer queries without human help. If the chatbot fails to understand the query of the customer, it suddenly transfers the conversation control to the human.

No coding required to create a chatbot on the IntelliTicks platform. Installing a chatbot is quite easy, you just need to add a small code on the website pages for deploying them.

Features:

1.     Provide Hybrid Chat Platform — Both AI + Human fall back option

2.     Deeper API Integrations like Zapier, Facebook Messenger

3.     Rich Template Library

4.     Payment Gateway

5.     Has Menu-in-chat option

6.     FAQ

7.     No coding knowledge required at all for developing Chatbot

8.     Facebook Messenger & Website Chatbot with Mobile AppsHuman Fall-Back Option

9.     White Labelling

10.  Free Trial

  • QuickReply.ai

This chatbot has a pre-built and pre-trained chatbot that is deeply integrated with Shopify. It is built to solve common queries of users like order status, refund policy, cancellation, shipping charge, etc.

Features

1.     Pre-trained to handle e-commerce specific queries.

2.     Quick 5-min deployment.

3.     Deeper integrations with Shopify.

4.     No coding required.

5.     Available for WhatsApp, Messenger, and Online stores.

6.     Runs abandon cart campaigns on WhatsApp.

7.     Free Trial available

  • Engati

Engati is a chatbot designed to manage, integrate, train, analyze and publish your personalized bot in a matter of minutes. At present, it supports eight major messaging platforms such as messenger, Kik, telegram, line, Viber, Skype, Slack, and web chat with a focus on customer engagement.

Features:

1.     Multilingual chatbot & supports over 20 Plus Languages

2.     Human takeover and LiveChat

3.     Multi-Platform Support

4.     3rd party integrations

5.     Voice Chatbot

6.     Chatbot Templates

7.     FAQ Builder

8.     Free Plan- Yes

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  • Verloop

Verloop is a good option with an easy to use drag and drop interface for the firms who want to set-up the Chatbot for getting qualified leads. Being a multiLingual chatbot platform Verloop can engage customers across the globe in their native language which is a crucial help for companies looking to expand their business across the world.

Features:

1.     Book meetings

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2.     1000+ available app integrations

3.     FAQ navigator, sliders, quick response

4.     Drag-and-Drop

5.     Canned Responses

6.     Human Handover

7.     Lead Qualification

8.     No mobile SDK

9.     Free Trial Yes

How To Add Chatbot To Your Website

1.     Go to the Integrations panel and select Chat Widget.

Click on the Publish your bot section. https://www.chatbot.com/images/help/chat-widget/widget-installation/1.png

2.     Click on the publish your bot section.

3. Copy the code from the box by clicking on “Copy to clipboard”

4.     Paste the code to your website’s source code before the tag

5.     Refresh the page after you’ve successfully added ChatBot code to your website. You will find a Chat Widget in the bottom right corner.

Conclusion

Consumers today expect to be able to find the information they need quickly and conveniently online. If an organisation is unable to offer that quality of service, consumers become disappointed. Chatbots have the potential to alleviate these annoyances by delivering the real-time, on-demand service that users are looking for.

Chatbots have received a lot of attention recently, and we see them as a technology that can help bridge the gap between business communication channels and provide customers with a better, faster online experience.

Chatbots are more effective than humans at reaching out to a large audience via messaging apps. They have the potential to become a useful knowledge collection tool in the near future.

Shiv Gupta

Shiv Gupta started his journey in the digital marketing world at the age of 17. He grabbed deep knowledge of the industry and earned multiple awards. Incrementors was founded by him to provide the best marketing solution to struggling businesses with a goal to help them achieve higher sales and conversions. Incrementors don't give fluff or “high-level” advice. They just give an insanely actionable plan that works.

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