How Shivani Poddar & Tanvi Malik Brought Inclusivity to Fashion [FabAlley, Indya, and Zyra]

Shivani Poddar & Tanvi Malik are childhood friends who took initiative and started High Street essential fashion house in Noida 2012. Both launched FabAlley, a fast-fashion brand in the year 2016. They came up with another duo fashion brand, Indya. These brands have come to existence on the demand for Indian wear, which was high and then continues to rise.

After the huge success of both their brands, recently both friends have launched the new startup fashion brand Zyra. The price ranges of clothes start at rupees 600 to 3000. This brand is dedicated to daily wear jewelry which will be solved online soon on the website and the malls.

Good talk of Tanvi she says the market about jewelry worth rupees 50,000 crores, which creates great space for our organization to organize the fashion accessories and the jewelry outlets. With Zyra we contribute Indian fashion accessories, as we did with Indya.

We have driving websites and 350 shops in the Marketplace would our two older brands that have turnover around rupees 125.5 crores.

Products on the High street essential

In High Street essential, you will get to know about the Indian accessories and jewelry with multiple categories like clothing and bags too. In our store, the ladies will feature the combination of Western and Indian fusion in our designs. In the new starter, we will make all fashion brands at affordable prices with perfect manufacturing qualities.

In India, there is a huge market of Fashion that offer a clear vision to make our brand stand out different in the market. She also says our particular designs are unique and simply designed to allure the beauty of a woman. The fabric we have used is simply skin-friendly and available for larger sizes.

She says our motivation for creating a new startup is only to make the Indian bran more recognizable and best.

How did the startup begin?

Both childhood friends were engaged in Indian outfits. The numbers of women are becoming crazy about global trends in fashion. Therefore, they found the need for Indian outfits with western trends. With this thinking, we have launched our all start-up and we are now numbers of employees and stores all over India and the cities like Gurgaon, Ludhiana, and many more. We always thought about building a profitable business and that is a goal and we are achieving it.

Our next move

In the Indian market, we will get complete worth of dollars of 9.3 billion 2022, and we will reach one of the largest and the 6 Indian brands who crossed the net worth rupees dollar 50 Billion and more. In terms of checking out online save so the net worth is 80-100%.

The startup of Zyra is on the track and we will hope this will launch soon and becomes a profitable business for us. The Motive is only to make the Indian fashion brand more powerful and engage with Global trends.