Adding a WooCommerce video gallery to product pages can make your store stand out. Videos show products in action and give customers more information, which can build trust and increase sales. For example, videos “help shop owners explain product features comprehensively” and make buying decisions easier. A WooCommerce video gallery also keeps visitors on the page longer (good for SEO) and can set your site apart from competitors.
Here are the key benefits of adding videos to your product gallery:
WooCommerce now offers an official plugin called Add Featured Videos in Product Gallery (by FmeAddons). This plugin lets you embed or upload videos on any product’s gallery. You can add multiple videos (from YouTube, Vimeo, Dailymotion, Facebook, or your own files) right alongside images. We’ll walk through installing this plugin and adding videos step by step so you can build an engaging WooCommerce video gallery on your site.
First, get the woocommerce video gallery plugin from WooCommerce. You need to purchase and download it (it typically costs $49/year for one site).
Then, in your WordPress admin dashboard:
The plugin adds a new Featured Video section in WooCommerce. To configure general options, go to WooCommerce > Settings > Featured Video.
The Featured Video settings page has a General Settings tab. Here, you can control how all videos behave across your store. For example, choose the gallery style (horizontal or vertical slider), enable autoplay or looping mute sound, and allow full-screen playback. You can also hide video controls or hide the featured video on the shop page. Finally, set the width and height for videos on product and shop pages to fit your theme.
The Launch Video Button tab lets you add a “Launch Video” (or similar) button on your shop pages. If enabled, this button appears on product listings and opens the video in a popup lightbox. You can customise the button text and colours (text colour and background colour) here. For example, you might use “View Video” as the text and match the button colour to your brand.
Configuring these settings first ensures your gallery and videos display the way you want. Now, you’re ready to add videos to products.
To add a video, edit a product in WooCommerce. In the Product Data area of the product editor, click the Featured Video tab (it appears after the plugin is activated). You will see options like Enable featured video and Display featured video as a primary thumbnail on shop page. First, check Enable featured video. Then, choose how to add the video by selecting Upload Video or Custom URL from the dropdown menu.
This video will replace the product’s main featured image. When customers visit the product page or listing, they will see the video thumbnail instead of or alongside the image.
The woocommerce product video gallery plugin can also add videos to the product gallery (image carousel). In the same Featured Video tab for the product, check Enable Gallery. You can also check Enable Sorting if you want to drag-and-drop the order. Once the gallery is enabled, you have two options:
Each video will appear as a slide in the product’s gallery alongside any images. You can add as many videos as you like, and set a sort order for how they appear. Customers can then click on a video thumbnail in the gallery to play it (often in the same page or in a lightbox). The plugin even lets you set a custom thumbnail image for each video to encourage clicks.
If your product has variations (like different colors, sizes, or styles), you can add separate videos for each. In the product editor, go to the Variations tab, expand one variation, and you’ll see similar options for video. Use the dropdown to pick Custom URL or Upload video file for that variation. Then either paste the video link or upload a file as before.
Repeat for each variation. This way, for example, the red version of a shirt can have a different video than the blue version. Customers will see the correct video for the chosen variation on the product page.
This plugin integrates videos directly into the product gallery, so no shortcode is needed to display them on product pages. The video content is added by the plugin through WooCommerce’s normal hooks. If you are building a custom theme or template, ensure the product gallery is called in your template. For example, most themes use:
php
<?php
/**
* Hook: woocommerce_product_thumbnails – shows the product image gallery.
*/
do_action( ‘woocommerce_product_thumbnails’ );
?>
This action will output the gallery, including any videos you added.
If you ever needed a shortcode (for example, using a block editor on a custom page), consider that the official plugin itself doesn’t provide a shortcode. However, another official WooCommerce plugin (Really Simple Featured Video) uses [rsfvw]. For the featured videos plugin above, it’s best to let WooCommerce handle the display via the normal product template.
Adding a WooCommerce video gallery is a smart way to make your product pages more engaging. Using the official Add Featured Videos in Product Gallery plugin, you can upload or embed videos easily and manage them right from the product editor. The plugin’s settings allow you to control playback (autoplay, loop, mute, size) and display options for any video in your gallery. With videos, customers better understand your products and feel more confident buying them, helping boost sales. By following the steps above, you can quickly set up a WooCommerce video gallery on your store.
Q: Can I add more than one video per product?
A: Yes. The plugin allows multiple videos per product. You can add several video links or files in the gallery in addition to the featured video. Each video will appear alongside your product images.
Q: What video formats and sources are supported?
A: You can embed videos from YouTube, Vimeo, Dailymotion, Metacafe, or Facebook by URL. You can also upload your own video files (common formats like MP4, MKV, AVI, MOV, FLV, WMV) directly from the Media Library.
Q: Will the videos show on my main shop or category pages?
A: The plugin lets you choose that. In the product’s Featured Video settings, check “Display featured video on shop page” to replace the thumbnail on listing pages. You can also add a “Launch Video” button on shop pages via the settings. Otherwise, videos mainly show on the single product page.
Q: Do I need a paid plugin or is there a free option?
A: The Add Featured Videos in Product Gallery plugin is a premium plugin sold by WooCommerce (typically $49/year). There are free plugins (like “Product Video Gallery for WooCommerce” on WordPress.org) but they may have limited features (e.g., only one video per product). For full features and official support, the WooCommerce plugin is recommended.Q: Is the video gallery mobile-friendly?
A: Yes. The plugin is fully responsive, so videos resize on all devices. It works with most themes and page builders. You can test your site on phones or tablets, to be sure, but in general, the gallery adapts to different screen sizes.
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