How to Offer Personalized Product Pricing with WooCommerce Custom Pricing

Imagine an eCommerce world where your customers get the opportunity to set their own prices for the products they want to buy. Too good to be true?

The WooCommerce Custom Pricing is a strategy applied to boost customer engagement and improve sales by letting customers offer their own prices.  For better sales or improved sales, standing out is the only solution in the eCommerce world, and custom pricing does the job for you.

With this custom pricing approach in WooCommerce, the customer will be able to choose their preferred prices within the threshold you have set. This way, a simple purchase is converted into an engaging, interactive experience with your customers. Custom pricing gives your customers a great sense of control. Which is key to boosting your online sales. 

In this guide, we’ll learn about

• Why custom pricing is crucial for WooCommerce stores
• How to set it up effortlessly with the WooCommerce Custom Pricing plugin

Ready to transform your store? Let’s dive in!

How to Set Up Personalized Product Pricing with WooCommerce Custom Pricing

With the help of the WooCommerce custom pricing plugin. You only need to perform a set of steps to enable the customer to choose their product pricing. 

These are the steps you need to follow:

Step 1: Install and Activate the Plugin

• To start the installation process, go to your WordPress dashboard.
• Go to the Plugins section and select Add New.
• Now, upload the downloaded zip file of the plugin
• Now search for  “WooCommerce Custom Pricing” to find the plugin.
• Once you find it, click on Install Now and Activate to enable it.

Step 2: Activate Custom Pricing for a Specific Product

• After the plugin is successfully activated, go to the Products section from the dashboard.
• Choose the products for which you want to enable custom pricing.
• Now scroll down to the Product Data section.
• Locate the custom pricing settings within the general options
• Now, enable the checkbox “Enable Custom Pricing” to activate this feature for the chosen product.

Step 3: Define Pricing Parameters

Now, come to the most important step, and that is setting the pricing threshold so that the customer is not adding a price too low or too high. 

• Minimum Price: Define the baseline pricing so that the customer has not offered a price less than the defined minimum price. This way, your profitability is protected.
• Maximum Price: Not only the minimum price limit, but setting the maximum price limit is also pivotal to ensure that the customers are not pitching for higher prices or have any fraudulent intent.
• Suggested Price: There must be a price recommended by you so that the customers have a clear guideline on what pricing ranges to stay within.

Step 4: Order Quantity Restrictions

Based on the customer’s offered price, you should restrict them to specific product quantities. You can not only set the maximum and minimum product quantities but also offer different ranges for different user roles. 

Step 5: Save the Changes

Once you have made the necessary changes to the configuration, general, and display settings, you are good to go. Save the changes and perform a test to check if the required feature is enabled successfully or not. 

Why Use WooCommerce Custom Pricing?

One of the significant reasons why a lot of customers abandon their carts is the product price. The dissatisfaction customers have with the pricing can cause a lot of damage to the eCommerce solutions. To overcome such issues in WooCommerce, there are plenty of solutions, and one of them is the custom pricing plugin for WooCommerce. 

In WooCommerce, discounts and deals do not suffice most of the time, and one has to come up with a more engaging solution. User-defined pricing is one of the efficient ways to build this engagement and also improve sales. 

Here’s why this plugin is a smart addition to your WooCommerce store:

• Easy to use: The first thing one considers in any WooCommerce plugin is the ease of use, and this plugin never disappoints. You do not have to run after someone to integrate this into your online store. You can do it on your own with little to no technical knowledge you have.
• Set your limits: When the customer is asked to mention their preferred pricing, it is no surprise that every customer would think of their profitability. But this should not be the case when you are running an online store. With the custom pricing plugin, you are able to set the minimum and maximum price threshold to ensure your profitability is addressed.
• Suggest a price: Setting the min/max price limit is not sufficient in offering a smooth shopping experience to your customers. You must suggest a certain price to the customers so that they are aware of the choices they can make regarding the price. Imagine the pain of typing in the price again and again just because it does not fit into the range of your suggested price, and the customer is unaware of that price.
• Works for any product: You do not have to worry about the types of products when offering custom pricing features to your customers with this plugin. One of the best things about this plugin is that you can enable the feature for variable or simple products effortlessly.

These are some of the perks that come along with the WooCommerce custom pricing plugin. With its installation and use, you will get to know more about the benefits it offers. 

Conclusion

Ask any user, and they would highly rate the personalization offer through custom pricing. With this minor tweak and tune to your existing WooCommerce solution, you succeed in offering a never-before-seen engaging shopping experience to the customers. They will be more interactive and engaging in choosing their preferred price for the product or products they want to buy. 

No matter what type of product you are selling online, giving an opportunity to your customers to have a say in the pricing can be a game-changer for your store. So, let’s think of letting the customer choose their defined pricing through the best custom pricing plugin for WooCommerce.