Case Studies: Successful Businesses Utilizing WooCommerce Login Redirects

Running a WooCommerce store means you’re juggling all kinds of users. Customers, vendors, admins, editors—everyone’s logging in for a different reason. And if you don’t send them to the right place after login or registration, you lose time, maybe sales too. That’s what got me testing the WooCommerce Login Redirect plugin by Extendons. I tested it across three stores we work with. And here’s what I found. Not theory. Just what actually worked and didn’t.

Store 1: Niche Craft Supply Shop

Problem:

This store sells craft supplies but also runs a small vendor program. Customers needed to land on their profile dashboard after login. Vendors needed to go straight to their product management area. Admins needed the WordPress dashboard. Without redirects, everyone landed on the homepage, which was just confusing.

What I Did:

I installed the plugin. The interface is simple. No unnecessary bloat. Went into the settings, selected redirection by user role. Set up three rules. Customer → My Account, Vendor → Vendor Dashboard, Admin → WP Dashboard.

Results:

Worked right off the bat. I logged in using test accounts and got sent where I needed. Customers didn’t have to find their account page anymore. Vendors started uploading quicker. Support tickets asking “where do I go after login” dropped to zero.

My Take:

For multi-role stores, the WooCommerce Login Redirect plugin fixed a very real issue. No fluff features. Just clean role-based redirects. One thing though—if a user falls into more than one role, it picks the first rule it hits. So you gotta be a little careful how you set things up.

Store 2: High-End Fashion Boutique

Problem:

This client runs flash sales only for logged-in users. They wanted to send all registered customers to a private landing page with the current deals. New signups? Those needed to go to a special welcome page after registration. And if someone logs out, send them back to the sale teaser page.

What I Did:

This time I used all three redirect options—login, logout, and after registration. The plugin let me set different URLs for each event. No shortcode drama. No coding.

Results:

Customers who logged in saw the deal page right away. First-time users after signup got the welcome guide we made for them. And logging out dropped people on a teaser page that nudged them to come back.

My Take:

I didn’t expect the logout redirect to matter much. But it did. People were more likely to return when they landed on the teaser instead of the homepage. What I liked is that the plugin didn’t try to do anything more than it needed. It let me get creative with the flow.

Downside? Would be nice if there was a built-in condition for first-time vs repeat logins. That needed a workaround.

Store 3: Online Learning Platform

Problem:

This store sells online courses. Each student is assigned a user role based on the course they purchase. The instructor role also exists for content upload. They needed a way to redirect users to their specific course dashboard after login.

What I Did:

Used the user-role redirect again. Created custom roles per course. Plugin detected them fine. I set different destination URLs per role.

Results:

Now when a student logs in, they’re taken straight to their course content. No menu hunting. Instructors? They go straight to the lesson builder page. This helped cut down drop-off.

My Take:

Where this plugin helped the most was that it doesn’t try to force you into using its own pages. You give it any URL and it works with that. It respects custom roles too, which most plugins ignore or mess up.

Only downside was it took a little while to test all the roles and confirm the flow. A bulk testing option would’ve saved time.

General Thoughts After Using It on 3 Stores

• Setup was quick: Not much tech knowledge needed.
  
• Custom URLs worked: Could send users anywhere—even non-WooCommerce pages.
  
• No performance issues: Plugin didn’t slow the site.
  
• Good with custom roles: Especially useful for course sites or vendor setups.
  

But yeah, some things could be better. No way to add logic like “if user bought X product, send to Y page” without extra code. It’s not a deal-breaker, but for advanced workflows you’ll need a dev. Also, once in a while I forgot which rule applied and had to go back into the settings to check—there’s no visual overview of who’s going where.

You can learn a thing or two about this plugin’s features and installation from the WooCommerce redirect after login documentation.

Final Thoughts

WooCommerce Redirect After Login, Logout & Registration by Extendons isn’t flashy. It’s not loaded with gimmicks. But when you’re actually running stores and need clean redirect control—it gets the job done. It’s made for real store owners who want control without coding.

If you’re working with vendors, teachers, customers, or admins all on the same site—it’s honestly one of the few plugins I’d trust to manage post-login behavior without breaking things.

So yeah, it’s not about features you don’t need. It’s about fixing the one thing that almost all stores mess up—what happens after someone logs in.