Simon Cowell : Simon Cowell ‘to launch his own aftershave brand’

Music mogul Simon Cowell is all set to launch his own aftershave.

Cowell and his fellow judges at The X Factor – Louis Walsh, Dannii Minogue and Cheryl Cole – will release X-Factor fragrances.

Each is entitled to a 250,000-pound advance payment and a share of the sales.

They are scheduled to meet experts this week to decide on the fragrances, which will hit the markets before Christmas.

The Sun quoted a source as saying: “Simon says his will be the top-seller – he’s already winding the other three up.” (ANI)

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