Aishwarya: For your Eyes Only

Talking of eyes one just can’t forget Aishwarya Rai Bachchan’s appeal in a commercial year back to pledge to donate one’s eyes after one has finished with the journey of life. This was just after she had won the National as well as the International beauty pageants.

How many people were influenced to actually donate their eyes is difficult to say but, quite a lot of people were interested in changing the colour of their eyes.

The fact that the commercial had Aishwarya in light green eyes appealing to one and all to donate their eyes as she had pledged to do attracted attention, not to the mission but to the colour of her eyes.

Thus, came in the various companies with various shade cards offering many colours for Contact Lenses. Initially, they were so expensive that only big shots like film stars and the upwardly mobile could afford to buy them. So, we had only actresses and some actors and a few socialites actually opting for them.

But ,that was quite a long time ago and now in this time of extreme consumerism and prices being very much affordable for the average person on the street to be able to afford it
,
Different colored eyes are a common sight on the streets.
Now the condition is such that some very adventurous people like to change the colour of their eyes almost regularly.
It is however difficult to analyze that whether it is the company’s manufacturing and selling that are having a field day or the consumer on the street that is spoilt for choice in selecting the right shade of eye colour. Whatever be the case we do know that colored eyes have come with a bang and the day is not far when it will be difficult to remember who was born with which shade of eyes!

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